FUTURE50 2025: Brands Defining the Future of Beauty
2024 FUTURE50 @ Spring Studios in NYC

FUTURE50 2025: Brands Defining the Future of Beauty

BeautyMatter marks its third year of curating a list of 50 brands, retailers, and service concepts to know and watch as they define the global beauty and wellness landscape. These are businesses led by big thinkers who foster new ideas, push innovation forward, and inspire others to do the same.

This year, our editorial team was back at it using data, insight, and a bit of intuition to determine who would comprise the FUTURE50 list. There was no fee associated with the process, but there are two requirements. First, this list honors independent beauty, so no publicly traded companies or businesses where strategic conglomerates own a majority stake. The second criterion is that at least one leadership team member agreed to join us at the FUTURE50 Dinner and Summit on April 2-3 in New York City, because BeautyMatter isn't about passive involvement; we believe the company you keep matters, and community is at the center of everything we do.

"The list provides the opportunity to highlight businesses and leadership teams that inspire us as they make their mark on the industry," Kelly Kovack, founder and CEO of BeautyMatter, said of the FUTURE50. "This list isn't about the newest, buzziest brands but rather those where elements are coming together in just the right way at just the right time to put them on the leading edge of an increasingly competitive landscape."

Meet the 2025 FUTURE50:

AKT London

ALLIES OF SKIN

Ami Colé

AMOUAGE

BondiBoost

Bushbalm Skincare

by/ rosie jane

Caldera + Lab

Cosmed Cosmeceuticals

Danessa Myricks Beauty

DIME Beauty Co

Divi

epres

Essence Makeup ( cosnova )

Eva NYC

Formula Fig

GROWN ALCHEMIST

IMAGE Skincare

indē wild

Innersense Organic Beauty

KAYALI

Les Secrets de Loly

Live Tinted

Luna Daily

Madison Reed

MAISON LOUIS MARIE

MA?LYS

Medicine Mama

Medik8

Milani Cosmetics

MONDAY Haircare

MYAVANA

Naked Sundays SPF

NOVOS

Oak Essentials

ONE/SIZE

Phlur

Rael

RANAVAT

Saie

SALT & STONE

Sculpted by Aimee

SEEN Haircare

Soko Glam

Beachwaver Co.

The Rootist

U BEAUTY

Veracity Selfcare

Vyrao

WONDERSKIN


With the New York City skyline as the backdrop, brands, retailers, and suppliers from around the globe will once again gather at Spring Studios in Tribeca for the 2025 BeautyMatter FUTURE50 Summit.

Unlike many industry events, FUTURE50 has been purpose-built to foster real connections and more than superficial networking. Programming and scheduling have been crafted to leave room for discussions that dig deeper than introductions.

Everyone is welcome—no exclusive invite required. Join us. We'd love to see you.

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