The Future of Word of Mouth Marketing

YEAY App Becomes the First Gen Z App to Join WOM Protocol 

User generated content now occurs on apps like TikTok at breakneck speed with creative selfie musical.ly-inspired meme culture, but word-of-mouth also works in the world of sharing street fashion inspiration, retail brands and experiences. The YEAY app will be the first app integrated into the WOM Protocol ecosystem. 

The integration of YEAY and WOM will roll-out in the next few weeks of late 2019, early 2020. With mico videos the new established favourite of young people, the timing could not be better.

It turns out that for GenZ, micro influencers are more trusted than brands, Ads and paid celebrity influencers. The most trusted micro influencers are your actual peers. 

Word of Mouth is Going Back to the Future 

It’s back to the future with new content ecosystems, as even in 2020, Ad blockers,skepticism concerning“authentic”influencer brand promotions,and banner-blindness mean much of advertisers’ budgets are wasted on ineffective strategies.

YEAY is a creator ecosystem with brand referrals and street wise GenZ fashion inspiration tips that show the future might have Ad-free alternatives as the WOM Protocol attempts to create an honest recommendation system.

WOM Protocol has had a breakout end of 2019 in South Korea with a November, 2019 listing. A search of the WOM Protocol on Korea’s Naver search engine shows how the WOM Protocol is trending. But what is the WOM Protocol?

The Daily Chain gives a recent intro to the WOM Protocol that is very readable.

WOM Listing on South Korea’s Bithumb 

The WOM token of the WOM Protocol was listed on Bithumb in November 2019 and you can chart its history here. The YEAY app meanwhile is not just about sharing products you love but also experiences as it pivots more into lifestyle inspiration broadly speaking. You can now soon get rewarded for your honest recommendations on YEAY via the WOM Token. 

WOM stands for word of mouth and its evolving product means WOM enables brands, content creators, publishers and social networks a revenue stream without any single central party exclusively profiting from the collective value created. WOM endeavors to convert honest product recommendations into a sustainable, scalable marketing strategy, enabling a new digital marketing model that is not reliant on ad-supported services.

The WOM ecosystem has great potential for new forms of word-of-mouth creativity and marketing to emerge especially for Generation Z consumers (born between 1995-2005) who have a heightened awareness of sponsored content created by influencers paid to spread brand messages. 

Instagram has sought to lower the influence of Influencers by hiding the likes, while YouTube also has a problematic relationship with its star creators. This means newer ecosystems like TikTok and others are providing alternatives. However blockchain based solutions are also well positioned to create more trusted and honest ecosystems.

WOM Campaign Manager Dapp To Go Live in Early 2020

According to the Bithumb (Korea) listing, WOM will facilitate the creation of an entire ecosystem that will enable any brand, advertiser, and content distribution platform to adopt the WOM Protocol and connect with content creators and their peers on a global scale.

The WOM Campaign Manager DApp will enable brands to access word-of-mouth content, allocate budgets and boost the visibility of the content which then ensures that, when a content creator shares content with friends online, they are rewarded for their word-of-mouth recommendations.

Brands will be able to track and analyze the engagement with the content and measure the success of their influence. They can also enrich that data with their own tracking links placed behind the content.

As a blockchain enthusiast, if had my eye on WOM Protocol for a long time since the company based out of Berlin Germany and registered in Singapore (formerly Malta), have a mission statement of honest recommendations that I believe is the future of word-of-mouth as more app partners integrate and join the new ecosystem.

Blockchain startups with viable products that offer positive alternatives to the future of content really excite me.

Want to get to know the WOM Protocol better?

?? WOM links:

• Website - https://womprotocol.io/
• Twitter - https://twitter.com/WOMProtocol
• Telegram - https://t.me/WOMProtocolChat
• Medium - https://medium.com/wom-protocol
• Deck - https://womprotocol.io/pdf/wom-business-deck.pdf
• Whitepaper - https://womprotocol.io/pdf/en/wom-whitepaper.pdf
• Economy Paper - https://www.womprotocol.io/pdf/wom-economypaper.pdf

Another great way to get to know WOM Protocol is to follow its founder on LinkedIn. You can also easily check the latest price of the WOM Token here.