The Future Is What We Design It To Be | Saturday Snapshot - July 8th

Dear AgTech Marketer,

Here’s what’s in this week’s snapshot:

1. Join Me At AgTech Connect - July 20th
2. From Practitioner to Promoter
3. Breaking Free from the 'First to Market' Myth
4. The Power of Differentiation

Join Me At AgTech Connect - July 20th

I’m looking forward to attending the AgTech Connect event on July 20th in Lincoln, Nebraska!

I’ll be there alongside?The Combine,?Grit Road Partners,?Nebraska Department of Economic Development,?Nebraska Innovation Campus, and many more to talk all things?#agtech?in the heartland!

If you're going to be in Lincoln, let me know, and let's set up a time to connect!

I’ll be hosting a roundtable discussion on?“How to Stop Wasting Your Investor’s Money on Marketing that Doesn't Work.”

We're not going to pull any punches. Hope you'll consider joining us!

I’m also looking forward to hearing pitches from?Sentinel Fertigation,?IDEM Irrigation,?Continuum Ag, Vane Ag, and American Edge Grain.

Register Now

From Practitioner to Promoter

Average practitioners participate in the current conversation, promoters of the future change it.

• PepsiCo is a practitioner when they say, “We’re better than Coke.”
• GE is a practitioner when they spend $162 million every year to regurgitate “imagination at work.”
• And #agtech companies are practitioners when they say things like, “We’re focused on building a multi-crop platform that enhances yield and profit by unlocking new value through transformative applications across targeted thinning, protectant, and nutrient delivery and laser applications at the millimeter level.”

Yes, that’s a real example.

If you want to be great, if you want to change the world, then you need to be more than just a common practitioner.

You need to be a promoter of the future.

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Breaking Free from the 'First to Market' Myth

First to market” has become a pseudo-religious mantra in tech, but it's built on a fallacy...

- Apple launched the iPod 7 years after the first portable mp3 player was commercialized...

- Keurig Green Mountain, Inc. was the 5th single-serve coffee brewing system...

- Facebook only launched after Friendster and MySpace had begun connecting people online...

The illusion of the need to be first to market prevents numerous businesses from prioritizing the actual key factor - being best to market.

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The Power of Differentiation

Stop blindly accepting commoditization.

A majority of marketing strategies fail due to a fundamental misconception…

That the conditions we see in “our market” today are parameters that dictate the terms of the future.

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