The future is to `wake-up` to the facts - trends globally on eLearning is the major industry...
Colin Thompson
Managing Partner Cavendish/Author/International Speaker/Mentor/Partner
Rising Costs
Rising raw material costs.
Paper mills facing `untenable pressure`.
Increasing customer requirements/demands.
A move from paper to printing on synthetic substrates.
New Technology
The rapid development of new technology is one of the most important issues impacting on the global printing industry. New developments in improving productivity and efficiency as well as enabling printers to create new products for the customer have enabled many companies to forge ahead of their competitors.
Digital printing is the most important development since Litho. Digital presses have been available since 1995, so the technology is no longer in its infancy. The Digital market is expanding rapidly as more companies are seeing the advantages of Digital in terms of increased productivity and lower costs. Digital is taking market share from conventional printing by cost savings being a major key factor.
The development of waterless printing has also been important, but not as important as Digital in terms of reducing overall cost.
Another impact on saving costs is single fluid ink.
Other developments designed to increase productivity and cost effectiveness include the creation of new types of paper.
The development of print portals has enabled printers to bid for jobs on-line and allowed print buyers to deal direct via their web-site worldwide. This has increased productivity and efficiency in terms of time management.
The Environment
Key factors to impact on the printing industry.
Legislation-Global Directive on Packaging Waste/Waste Strategy.
The Climate Charge Levy-new energy tax on business.
Energy and fuel costs will increase by more than 40% + annually.
ISO 14001 certification benefits-lower costs by using less energy and economic incentives such as taxes, charges and trade permits.
Some typical customer service KPI`s which are often used today are:
On-time. In-full-delivery performance: i.e. every order is delivered complete and on time-one item missing or one order line one day late is a 100% failure for this order.
Quality on time, in full, the difference is obvious but significant. (a variant on OTIF).
Number of customers lost per time period. (e.g. year).
Number of customers gained per time period.
Average customer `age` (how long do customers on average stay with the business?).
Value and quantity of customer returns.
Quantity and cost of warranty claims/calls.
Customer satisfaction rating.
Customer order lead-time.
It costs 5 times as much to acquire a new customer than to get business from an existing one is a common claim, though in many businesses the cost of acquiring a new customer is a higher figure. As an example for Digital TV the cost of retention is negligible but acquiring a new customer, supplying a set top box and installing the service might cost hundred pounds for every one new customer. Also, look at the cost of the retention of your employees!
One example of objective and KPI cascading is:
Board level KPI-Sales margin maximisation
Sales department KPI -Customer `churn` rate minimisation
Call centre KPI-Time to resolve query
Warehouse-Picking accuracy
Manufacturing-Product quality and cost
R&D-Time to market
All these KPI`s focus on keeping customers happy and retaining them.
`Past` and `Modern` Measures
In the past we focused very much on `hard`, typically financially based performance measures. The balanced scoreboard approach has taught us that customer-based KPI`s are more important and that these are to a degree quite soft.
Look at questions such as:
`How do you measure customer satisfaction? `
`What really makes customers come to you or defect?
`What parameters need to be measured to reduce customer `churn`? exercise executives minds these days when considering KPI`s.
Past company objectives might well have been;
High margins/high profits
Big order book
Large sales(irrespective of the impact on the operation)
Today, with a strong emphasis on the `customer`, more relevant measures might well be;
Customer attrition (churn) and attraction rate
Repeat business as a percentage of total business
Good businesses i.e. low risk with good assurance of adequate profitability.
Resource constraint-balanced order intake
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Meeting of promises
Sensitivity to customers demands without chaos.
The impact on the future is eLearning that affects `all` businesses globally
1.???The Global eLearning Industry Market.
The global eLearning Market is expected to reach $117 billion by 2025. The global self-paced eLearning market reached $32.1 billion in revenue in 2010, with a five year compound annual growth rate of approximately 9.2%. This means that the self-paced eLearning market should see estimated revenues of $49.9 billion in 2015.
2.???Top 10?Growth Rates By Country.
Growth rate shows how each country adopts eLearning and is a significant indicator since it can reveal revenue opportunities. The growth rate of self-paced eLearning by country is:
1.???India: 55%
2.???China: 52%
3.???Malaysia: 41%
4.???Romania: 38%
5.???Poland: 28%
6.???Czech Republic: 27%
7.???Brazil: 26%
8.???Indonesia: 25%
9.???Colombia: 20%
10. Ukraine: 20%
3.???Learning Management System Market.
The LMS market was worth $2.55 billion in 2013 with an estimated compound annual growth rate of approximately 25.2%. In other words, the LMS market is expected to worth approximately $4 billion in 2015 and over $7 billion in 2018 and $12 billion by 2025. The highest proportion of revenue contribution is expected to be generated in North America.
4.???Mobile Learning Market.
The worldwide market for Mobile Learning products and services reached $5.3 billion in 2012. With a compound annual growth rate of 18.2% for the next five years, it is estimated that the worldwide mobile learning market in 2015 will reach $8.7 billion and it will even reach $12.2 billion by 2017.?It is worth to note that while in 2012 the top buyers of mobile learning products and services where US, Japan, South Korea, China, and India, it is expected that by 2017 the top buyers of mobile learning products and services will be China, US, Indonesia, India, and Brazil.
5.???MOOCs in Corporate Training.
Currently 8% of companies use MOOCs, while another 7% consider to experiment with MOOCs. It is predicted that in the following two years this percentage will rise to 28%.
Examples:
o???more than 350 companies cooperate with Coursera and Udacity to identify the best students that would probably make the best possible candidates for relevant jobs.
o???Google has already enrolled 80,000 of its employees in Udacity’s HTML5 course.
1.???Corporate Training Delivery Methods.
The training delivery methods for 2014 were as follows [6]:
o???47% of training hours were delivered by instructor led classroom only setting- increased by 3% as compared to previous year
o???29.1% of training hours were delivered with blended learning methods- increased by 0.8 as compared to previous year
o???28.5% of training hours were delivered via online or computer based technologies (no- instructor)- increased by 2.6% as compared to previous year
o???15% of training hours were delivered via virtual classroom/ webcast only (instructor from remote location)- decreased by 1% as compared to previous year
o???4.2% of training hours were delivered via social learning- increased by 0.9% as compared to previous year
o???1.4% of training hours were delivered via mobile devices- decreased by 0.5 as compared to previous year.
2.???Learning Technologies
The learning technologies used for 2014 were as follows [6]:
o???74% of companies currently use Learning management systems (LMS) and Virtual classroom/ webcasting/ video broadcasting
o???48% of companies currently use Rapid eLearning Tool (ppt conversion tool)
o???33% of companies currently use Application simulation tool
o???25% of companies currently use Learning Content Management System
o???21% of companies currently use Online performance support or knowledge management system
o???18% of companies currently use Mobile Applications
o???11% of companies currently use Podcasting.
3.???If these important eLearning statistics and facts for 2015 are any indication, the future of the eLearning industry is paved with exponential growth and immense potential for profit. Now, more than ever, learners and companies are turning to eLearning courses and online training events achieve?their personal and professional goals. And 2025 holds the promise of even more learners expanding their educational horizons.
What does 2025 have in store for your eLearning career?
`To Be Successful in a Thriving Global Digital Economy`
“Anyone who stops learning every day is old, whether at 18 or 80 years young. All people who keep learning stay young. The greatest part of life is to keep your mind young at all times to live a happy and successful life”.
-???????Colin Thompson
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