Future Visions: NFTs Strategy for Brands

??NFTs Strategy for Brands

??For brands new to the world of NFTs, Andrea Lorini Head of Collabs & Head of NFTs, Metaverse, and Gaming at Luxottica shares key aspects that cannot be overlooked.

??Brands should use NFTs for adding value to existing businesses, connect products and services by integrating systems, approach human-centered scenarios, and create value chains to enhance experiences and create new revenue streams.

??While building Web 3.0 strategies it is crucial for companies to consider existing customers who are unable to interact with Web 3 apps and tools.

??As the ecosystem is growing every day, businesses need to appoint professionals to overcome technical and strategic challenges. It is an advantage for companies to adopt this approach as it will make them prepared for what’s to come in the future.

??Delivering value through NFTs, Blockchain Technology, and Metaverse can help brands boost their position in the market.

??Building a community is critical to prioritize while developing innovative strategies where all the parties involved need to benefit from the value exchange. Just a traditional seller-client relationship could limit brands to position themselves in the market.

??The use of IPs for NFT projects is the basis of the technology. Brands could benefit by focusing on collaborations, acquiring knowledge about other Web 3.0 brands' IPs, as well as develop company's new IPs.

??While entering the realm of working with NFTs, financial and legal actions cannot be ignored. Developing consumer policies and protecting IP should be handled as if you were working with physical products in the real world.

??The NFT expert shared some of the top examples of brands that have adopted successful strategies to stay ahead. Tiffany & Co. was able to leverage the CryptoPunks holders to create value and a new product channel. 阿迪达斯 's entry into the metaverse with Bored Ape Yacht Club , PUNKS Comic and Gmoney is a great example of how to collaborate with Web 3.0 holders. To explore the unexplored territory, Gucci made a smart choice by collaborating with established Web 3 brands and artists like 10 KFT. ASICS did a big partnership with STEPN a blockchain fitness app and is now paying the NFTs owner for their activity in STEPN tokens.

??There are innumerable possibilities that businesses are yet to explore. We look forward to innovative projects and collaborations in the days to come.

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