THE FUTURE OF VIRTUAL EVENTS AND EXHIBITIONS

A study by SkyQuest found that 62% of event and expo planners are considering or have already implemented virtual events.?The same study says that global virtual events market was valued at USD 115.2 billion in 2021, and it is expected to reach a value of USD 432.43 billion by 2028, at a CAGR of more than 20.8% over the forecast period (2022–2028). This clearly shows that?no longer will we be satisfied with flat, two-dimensional web tools and experiences for community gatherings. Instead, we will enter customized 3D environments that offer immersive and gamified experiences where exhibitors can present digital twins that can be interacted with, rather than just images and videos of products.?

The Metaverse is truly set to transform the way traditional expos and events are experienced. Unlike in phygital events, Metaverse will allow a more persistent and consistent interaction within the community, beyond just the event days. As we enter the age of Metaverse, the opportunities for innovation and creativity in the events and expo industry are endless.?The emergence of Metaverse?will definitely?revolutionize the way expo organizers bring new experiences to their community.

For Expo Organizers

• Metaverse allows event and exhibition organizers to create their own?fully customized and interactive spaces?to host events and expos?that enable them to remain engaged and connected with their audience throughout the year in real time.?This allows an omni-channel approach, which enables organizers to meet, network, and grow their businesses effectively.
• Traditional revenue models that are limited to physical events can be expanded through additional metaverse activities.
• Another advantage is?its?ability to attract younger generations by creating tailored and interactive 3D spaces.?
• Organizers can also produce targeted and inspiring content?for their events and?offer a more immersive experience for both speakers and audience.
• Events in the metaverse make your community get the feeling of being in the crowd than in traditional virtual events.

For Exhibitors

• Not only for organizers,?Metaverse also offers numerous benefits to exhibitors. Exhibitors can remain connected with their community throughout the year, maximizing the value of their interactions to increase brand awareness and customer loyalty.
• They can leverage the power of the community to organize various events on the metaverse platform.?
• Exhibitors can also quickly and easily create virtual booths to showcase their products in 3D models, providing visitors with a deep understanding of their offerings.

For Attendees

• Event attendees can benefit from metaverse by staying involved with their community even after events, gaining greater value from their interactions.
• This cutting-edge technology also offers personalized animated avatars, providing a fun and interactive experience for younger attendees.?
• People who cannot attend in-person events can benefit by experiencing the feeling of physically being present at expos or events.?

MEXT SOLUTIONS

Mext Metaverse provides solutions for the expo/ event Organizers and their community to take advantage of the Metaverse and create an immersive and engaging experience to all.?Mext also offers an integrated and uninterrupted event organization process flow covering from event registration to the day of the event and post-event activities for all the visitors, organizers, exhibitors, and sponsors, with real-time advanced analytics.

• Customized event/ expo space?- Organizers can customize their?tailored and interactive 3D?spaces for their events to transform their webinars or conferences into an outstanding customer journey creating real-time interactions with their products (using digital twins), brand, and people.
• Advanced gamification features?- Mext provides this amazing possibility to explore the gamification features for professional needs to bring participants even closer to digital experiences through our immersive and real-time platform. Organizers can also empower their events by providing incredible features like teleportation or allowing their sponsors to fly inside the space.

• Rich real-time analytics - Organizers also get consolidated and curated real-time data and analytics to analyze user behaviours.
• Efficient interactivity tools -?The higher level of connectivity and real-time interactivity within the Mext Metaverse platform will make it easier to communicate within users throughout the year.
• Event ROI -?Mext?offers a?chance?to create and monetize new services?with your virtual space and seamlessly integrate any event features in your Metaverse?to host?additional events, networking sessions, or even private events for customers.
• Personalized experiences -?Mext provides a unique opportunity to create innovative and engaging contents for events, organize treasure hunts, Q&A sessions, or polls, animations with avatars to do catwalk or dance together or reward attendees with collectibles or points or any other activities to provide a personalized experience for both the Gen Z and the adult audience.

Whether it’s?B2B matchmaking, conferences, workshops, hands-on training?or product launches, Mext?offers the perfect solution to meet?all?the needs of expo organizers.