Future of Video: Business of Streaming Insights

Parks Associates hosted Future of Video: Business of Streaming this week.         

Future of Video brings together senior leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer adoption, churn, and spending. The event provides insight into successful OTT strategy deployments, challenges for pay-TV providers, the role of connected CE in the growth of video viewing, new content formats, and the overall impact to the video market. www.futureofvideo.us

Read more for insights from Crunchyroll, Kantar, Vevo, and Shout! Studios during the #FutureVideo24 panel FAST and AVOD Content and Marketing Strategies:

Sheila Green , Vice President of Retention, Curation, Programming, Metadata Strategy, S&P, Crunchyroll

? The first time anyone goes to an anime expo and understand how engaged this audience is can be really attractive to advertisers.

? I look at Crunchyroll and see we have such a large and engaging audience. As somebody who didn’t know a lot about anime before I joined, I notice that anime has been misconstrued by the larger population.

Nicole Sitar Jones , Chief Media Commercial Officer, Kantar

? Word of mouth is really important. You don’t want people to hopscotch, you want people to stay on your platform.

? Meaningful, different, salient. If no one is going to remember you, then those ad dollars are wasted.

Victoria Marvin , Senior Director of Distribution Operations & Partnerships, Vevo

? What we find in the broader FAST environment, rotating the hits on a broader space is helpful. On the AVOD side is where we go into our more niche content.

? Users don’t like a lot of ad breaks but they also don’t like breaks that are too long, which makes it a really difficult problem for us. We also need to make sure the ads are reaching the right audiences as well as making sure they are contextually relevant.

Michael Ribas , SVP, Marketing & Product Management, Shout! Studios

? We’re trying to be everywhere so we can catch every viewer possible.

? Single IP channels have become really popular if they’re in front of the right audience.

Read more for insights from ContentWise, Adeia, and Fast Alliance during the FutureVideo24 panel Generative AI: Effective Entertainment Applications:

Renato Bonomini , VP Sales Engineering, ContentWise

? There are so many [AI] tools out there, but a huge difference between user AI and professional broadcasting and entertainment.

? From a personalization perspective, you need to prove that it brings value to your company. There is a cost perspective, but it’s minimal.

Jean-Yves Couleaud , Senior Director of Advanced R&D, Adeia

? Be aware of old tools that are there and see how they apply to your organization

? When we talk about personalization today it’s mostly restricted to how content is placed in front of me. Where GenAI can get into the equation is to use tools dynamically as it’s being used toward your audience.

Gustavo Neiva de Medeiros, President, FAST Alliance

? When you’re creating a video to use diffusion and you’re looking at AI it does two things: it learns and it uses inference

? There’s a very valuable revenue stream with repurposing old video content.

Thanks for reading insights from Parks Associates 7th annual Future of Video, hosted this week in LA at the Marriot Marina del Rey.