The Future of Video: AI as a Strategic Partner in Video Creation

Over the last decade, I have been closely following the development of video technology.

I've observed and been part of how cloud video automation software has assisted brands like Nascar, Zumba, La Liga, and others in efficiently editing, rendering, and creating videos on a large scale, meeting the demand for high-quality video content that adjusts to the audience's immediate needs for video.

With this, many thoughts and concerns arise regarding how the video industry is evolving with technology and AI.

I see a future where video production thrives on the collaboration between human creativity and AI, enhanced by video automation software, to create personalized experiences at scale.

This article briefly explores how AI is transforming video creation, the opportunities and challenges it presents, and how video production agencies and can leverage new exciting technologies to empower their clients.

[Case Study: How Fitness Leader Zumba Automated Localized Video Production at Scale]

AI in Action: A Robot Editor on Your Team

Imagine a world where editing repetitive tasks, tailoring content to different audiences, and scaling video production becomes effortless.

The good news for most creative teams, is that this was already possible way before AI made it mainstream.

At Pirsonal, we've been the tech partner for many video agencies and creative teams, joining forces with these teams to create impactful videos at scale that engage with distractd audiences.

However, AI is making certain creative and creation processes even more efficient.

For instance, in the following video, I explain how tools like OpenAI's Sora, Google's Lumier and our very own Pirsonal, are shaping an interesting path. But there are way more use cases to explore! Even Microsoft it's working on their own approach with Vasa.

This is the promise of AI in video creation. AI-powered software can automatically:

• Edit videos: Imagine a tireless assistant that cuts out unnecessary footage by analyzing the relevance of the content, stabilizes shaky shots, and even adds transitions based on the mood of the video. AI can handle these time-consuming tasks, freeing up editors for more strategic work like storyboarding powered by the brand's specific context and color correction from an editorial perspective.
• Smart transcription, captioning, and summaries: AI can automatically transcribe audio to text taking into account the context of the words to reduce human double-checking, allowing for faster creation of subtitles and closed captions, improving the accessibility and searchability of videos. It can also analyze the content and provide an accurate video summary.
• AI-powered stock footage selection:?AI can analyze video goals and content and suggest relevant stock footage libraries that match the theme and style of your video projects, even taking into account brand style and tone.
• Data analysis: AI helps agencies and brands analyze customer data to create personalized videos with Pirsonal, tailored to the viewer's context.

And a lot more. This is just the beginning.

AI has the potential to revolutionize video production, making it more efficient, faster, and cost-effective.

This is similar to the powerful yet humble revolution that cloud video software like Pirsonal has brought to the market, helping agencies and brands to scale data-driven video creation in no time.

Now, imagine what creative teams can do with even more help from AI tools!

But, wait... REMEMBER:

AI video, marketing, and creative tools are as useful as the master of the tool.

In fact, often, there is no need to use "AI" for many video production processes.

It's just that it has become mainstream and many professionals approach it as a gadget more than a strategic companion to accomplish specific goals.

The Human Touch: Why Robots Won't Replace Your Director

While the current state of AI offers incredible efficiency for video production, it can't replace the human touch—at least not just yet.

Here is where the true magic happens:

• Emotional Intelligence: A heartfelt message or a humorous anecdote can resonate deeply with viewers based on the specific context of a brand and its audience. AI currently struggles to capture these nuances.
• Crafting Narratives: Compelling stories with a clear beginning, middle, and end requires human creativity. AI may struggle with complex narratives or adapting to unexpected situations.
• Originality and Memorability: Great videos leave a lasting impression. Human creativity fosters originality and memorability that AI-generated content often lacks.

But, bear in mind that it's just a matter of time.

The Perfect Blend: A Symphony of Human and Machine for Better Video Marketing

It's hard to predict what's going to happen in the future. However, after closely seeing and being part of the evolution of the video marketing software industry over the last decade, I see a few patterns worth considering.

The best video marketing and production in the future will leverage the strengths of both AI and human expertise.

Here's how your video agency can win in this exciting new landscape:

1. AI and video automation for efficiency, humans for strategy:

Free up your talented editors and directors from repetitive tasks. Let AI or video automation software handle bulk editing, allowing your team to focus on developing high-concept creative strategies, guiding the tools with the right instructions, or manually editing assets that require deeper contextual expertise.

2. Human oversight, AI as a Tool:

Don't be afraid to experiment with AI creative tools. Implement software that allows for human oversight and creative input. Your team can curate the final product, ensuring it aligns with your vision and brand voice. AI provides a "collective" brain that can help you find new angles for unconventional ideas that could resonate with your client's audience based on CRM data.

A Word of Caution: AI Is Not Always Required

If you are like me, you like trying new tools and gadgets. However, when talking business, it's not about trying "new stuff" just because it is available but because it is what best serves a specific strategy.

The same applies to AI and video creation.

For instance, many video creation tasks can be eliminated by leveraging data-driven video creation software like Pirsonal.

However this only makes sense when you need automation workflows in place to gain efficiency or when you need to create personalized videos in bulk, like I show in the following video:

SaaS video software like Pirsonal doesn't make sense if you want a truly manual process.

This is why it is important to set clear goals first, which will lead you to your strategy and then the right tools for the job.

For instance, from a video editing perspective, here are some practical examples of processes that can be performed at scale with software like Pirsonal:

• Automatically adding content to a green screen background in video and images.
• Similarly, utilizing the alpha channel in video content to layer dynamic content.
• Dynamically incorporating transitions for both video and image content. Adding seamless fade in and fade out effects to video, text, images, and audio content at scale.
• Implementing smooth zoom in and zoom out effects for video, text, and images.
• Precise control over movement and positioning (X, Y).
• Application of image filters including black and white, sepia, and more.
• Adjusting video and audio volume dynamically.
• Modifying the length of video and audio content dynamically.
• Automated cutting and trimming. Removing silence and more.
• And more.

Yet, we are famous for personalized video creation at scale :-p, which is often the output.

The Future Beckons: A Collaborative Canvas

The future of video production is bright. AI will continue to evolve, handling more sophisticated tasks and integrating seamlessly with human creativity and processes.

Video production agencies that embrace this collaboration will be well-positioned to offer their clients:

• Unique, data-driven video experiences at scale: Imagine crafting personalized videos for thousands of customers with Pirsonal while maintaining a high level of quality and brand consistency through pre-approved AI-powered voice over from a C-level executive or influencer. AI and Pirsonal make this possible.
• Cost savings and a stronger value proposition: By leveraging AI for efficiency, agencies can streamline workflows and reduce production costs. This translates into more competitive pricing and a stronger value proposition for your clients, while agencies can serve even more clients simultaneously.

Here is an example of personalized video created with Pirsonal. It uses AI-powered voice over. Also, part of the storyboard concepto is also powered by AI.

I believe the future of video belongs to those who embrace the power of video technology while fostering human creativity.

That mix, along with strategy in areas like marketing automation, customer experience (CX), and martech, will give video production and advertising agencies a unique value proposition in the marketplace.

It will help them serve their clients better, in a way that adapts to what their audiences need:

More relevant video content tailored to their unique context. Individually.

At Pirsonal, we are dedicated to providing the tools and support video production agencies need to thrive in this new era.

If your agency is looking to help brands optimize their audience engagement, let's talk and create a future where personalized video experiences and video automation captivate audiences and drive results.