Is The Future of UX Design Data-driven?

The myth that design is just the creativity of designers is getting unclouded by the introduction of data into UX. UX is now getting complex as the tech world gets more sophisticated.

Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain. 39% of people will stop engaging with a website that takes too long to load or lacks images that are relevant to the content.?

The three common buzzwords that fly around about data in design are “Data-driven”, “Data-informed” and “Data-aware”.?

• If you are data-driven, you are backed with the substantial data that you need to make a decision
• If you know of the product’s current performance and the reason behind its behavior to make optimizations to your strategies, you are data-informed
• Being data-aware essentially means that you understand the wide range and limitations of data collection, and make decisions on which methodology is best on a problem by problem basis.

All this collected data helps us create more intuitive designs that are useful. Data-backed insights might need more planning and customizations, but it gives you the provision to optimize things in the future.

“The best-executed UX designs are always backed with scientific findings.”

In today’s world, the ideal solution would be:

DATA SCIENCE + UX DESIGN = MORE CONVERSIONS

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