The Future of UX Content
Precious okoro
Content Designer| Web3 UX Writer| Conversation Designer| Designing Contextually Kick-ass User Experiences through Human-centered Content.
Where We’re Headed and Why It Matters...
Hey, Besties??,
Did you know that companies with well-crafted content experience a 60% higher engagement rate with their users? (HubSpot). It’s a huge reminder of just how much our words and designs really matter. But as tech rapidly evolves, so does the field of UX content—and I know I’m not alone in wondering what the future holds for us Content Designers. With talk of AI and automation taking over certain tasks, there’s a real question on many of our minds: Where do we fit in, and how do we ensure our work continues to add value?
So, let's talk about the future of UX content; Where UX content is heading, and what that means for all of us.
A recent study found that 75% of users base their first impression of a brand on the quality of its content (Forbes).
Why UX Content Matters More Than Ever!
UX content has grown from a “nice-to-have” to an essential part of the user journey. As users interact with digital products, content is often the first impression they get of a brand.
Every company is starting to realize this key fact: content is the backbone of user experience. It’s how we talk to our users, guide them, reassure them, and ultimately, create seamless interactions. Stats even show that 75% of consumers admit to making judgments about a brand based on its online content (Forbes). Content now has a real seat at the table alongside UI and product design, and for a good reason—it shapes perception, usability, and overall engagement.
But here’s the challenge: as tech advances, companies expect more from us. We’re now advocates, collaborators, and data-driven writers. Content isn’t just about words on a page anymore; it’s a vital player in user experience, influencing design, product development, and user satisfaction.
But what does the future hold for us as UX writers and content designers? Let’s explore key trends and changes we’re about to experience in outrageous dimensions;
AI-Powered Content: Our Next Big Collaborator
This is one of my favorite things to talk about, so let's get into it y'all!
AI isn’t a threat—it’s a tool. Platforms like ChatGPT and Jasper have already made huge strides in speeding up ideation and drafting. But let’s get one thing straight: AI won’t replace us, but it will change the way we work. Our job will increasingly involve guiding AI to ensure the voice, tone, and empathy shine through.
Some things to expect with AI in content:
Pro Tip: Stay updated on AI tools relevant to content design—they’re part of our toolkit now, and knowing how to harness them can set you apart.
?Microcopy as a Major Influence
Microcopy—those little words on buttons, error messages, and tooltips—has a big impact on user decisions and emotions. In fact, studies show that good microcopy can increase conversion rates by up to 30% (Nielsen Norman Group). Companies are realizing the influence of these subtle text elements, and it’s giving content design a whole new level of visibility.
In the future, we’ll likely see:
Tip: Start thinking of microcopy as the voice of empathy. Make every word count by anticipating user questions and emotions at every step of their journey.
The smallest words make the biggest impact, and companies are realizing just how much these little bits of copy influence user actions. So, you either join in on the train or be left at the subway!
Conversational and Inclusive Design: Speaking to Every User
As digital products go global, our users become more diverse. The future is about speaking to every user in ways that feel natural and inclusive. Conversational design—which makes UX feel like an ongoing chat—is already big, but it’s evolving to consider accessibility and inclusivity more deeply.
*Here's a quick info on the accessibility checklist that you need to know before you continue...
We’re shifting to:
Fact: Research shows 72% of consumers are more likely to engage with inclusive brands (Accenture).
With more diverse user bases than ever, UX content needs to be accessible, inclusive, and conversational. The Future of UX Content is evolving at the speed of light and whether you like it or not, you'll have to learn the ropes of inclusivity and accessibility or lose out on a chance to impact perception.
Data-Driven UX Content Decisions: The Rise of Content Metrics
Content design used to be seen as more of an art than a science. Now, companies expect us to prove our value with data. In the future, understanding content metrics will be essential for all of us. We’ll need to know the numbers behind user engagement, drop-off rates, and overall satisfaction to shape our strategies effectively.
What this means for us:
Pro Insight: Familiarize yourself with UX metrics such as NPS, time on page, and completion rates. Data is the key to advocating for content changes that matter.
As UX content becomes more integral to design, tracking user interactions—such as click-through rates and time on page—is essential for measuring performance. Understanding basic analytics helps us refine strategies and advocate for data-driven content changes.
Content Collaboration is Here To Stay!
As content becomes central to user experience, we’re increasingly part of cross-functional teams alongside developers, designers, and product managers. In fact, content designers often now contribute to the product strategy itself, helping shape features and interactions from the ground up.
To prepare for challenging dimensions in the future:
Fun Fact: Studies have found that companies with high cross-functional collaboration are 60% more innovative (Deloitte). Your voice matters—use it!
What does this mean in action? Practice translating content goals into terms that make sense to designers and developers. Show how your words support the product’s goals, build user trust, and enhance usability.
When we can clearly communicate the value of content, we’re advocating for our work to have a central place in product development.
Precious, Where Are We Headed?
With these shifts, it’s clear that UX content isn’t just about crafting words; it’s about making the entire user experience better.
So what's the future of UX Content, Precious? I'll tell you!
The future of UX content design is inclusive, data-informed, and deeply collaborative—and it’s up to us to bring empathy, creativity, and strategy to every part of the user journey.
If there’s one thing I’ve learned, it’s that content isn’t just the final layer of a product; it’s a fundamental part of the experience. As content designers, we’re not only guiding users through products but also advocating for empathy and clarity in every interaction.
The future of UX content is rich with possibilities, from AI collaboration to more inclusive and data-driven practices. And the best part? We’re just getting started!
If you feel threatened by the mass layoffs in Content Design across major industries or the rate of displacement that Generative AI Tools such as ChatGPT have caused, well, I hope this reassures you that these tools cannot function effectively without humans!
Until I write to you again!
With Love??,
Precious (The Content Design Chief)