The Future: TV & Radio

No doubt conventional #Tv still has lion share in advertising but the passage of time losing its grip due to, non-intractability, engagement ,monitoring and other limitations to implement emerging technologies.

What initially seemed a win-win proposition is now a dangerous trend for both parties: by weaning audiences from live viewing and teaching them to binge on their own schedule, all without commercials, #Netflix is killing the goose that laid the golden egg. While audiences are watching more television than ever, they’re watching less of it live, causing ad revenue to shrink.

A big part of the problem is an ad buying system built around live viewing and the Nielsen ratings to measure it. Despite mounting evidence that viewers have been abandoning live viewing, Nielsen has not produced a viable system for counting all those non-linear views. That mistake is compounded by the ad industry’s inability to work out how to serve up a similarly robust ad load for all those #VOD and streaming views, which it tends to discount by lumping them all under the catch-all term “digital”.

For marketers, automatic content recognition has an ability to revamp TV-viewing analytics.

Automatic Content Recognition Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025

#Automatic content recognition (#ACR) is a technology to identify content available in a media file or played on a media device. This enables users to obtain specific information about the content that they just experienced without any search efforts or text based input. Automatic content recognition provides a solution for various brands to engage with television viewers on their second screens. Technology present viewers with second-screen content that's synced with the TV program and enables networks to measure a specific show's audience viewership in real time. Automatic content recognition works by making a digital mark from content on the television screen. This information can be used to identify the on screen content, and to sync with other automatic content recognition enabled devices, such as tablets and phones. According to IBM report, for television networks, the real benefit of automatic content recognition is precise to audience measurement.

The automatic content recognition market is expected to grow due to rapid deployment of innovative automatic content recognition technology in the marketplace and increasing integration of automatic content recognition in smart TVs. Samsung and LG are among the organizations that have adopted automatic content recognition software into their Smart TVs. These smart TVs can then keep tabs on the content stream of what viewer is seeing on television. Many companies are entering into the automatic content recognition domain. The increasing integration of automatic content recognition in media companies, advertisers and content providers will open up an opportunities for measuring audience engagement and cross-promotion. Furthermore, automatic content recognition offers various companies to expand their TV campaigns to digital, and measure attribution, engagement, and effectiveness of campaigns, which are not targeted across all platforms.

Branded promotions are another option. Shows can partner with brands to create sponsored.

It is never too late to adapt the future & disruptive technology to gain and retain the audience base.The broadcasters ,program manager content writers ,business leaders and decision makers have to think out of box .