The Future of TV: How to Keep Subscribers Engaged in the Age of Streaming

The Future of TV: How to Keep Subscribers Engaged in the Age of Streaming

*Offer exclusive content on the TV screen.** This could include live events, behind-the-scenes footage, or early access to new episodes.

* Make it easy to watch TV on the big screen. Offer a variety of ways to cast or stream content from mobile devices to TVs, such as AirPlay, Google Cast, or Roku.

* Create a more social viewing experience. Let users watch TV with friends and family online, or participate in live chat during shows.

* Personalize the viewing experience. Allow users to create their own watchlists, get recommendations based on their viewing history, or even skip commercials.

* Make it affordable. Offer competitive pricing and flexible subscription options.

In addition to these general strategies, you can also get specific about the reasons why people are watching TV on their mobile devices. For example, if they are doing it because they are on the go, you can offer features that make it easy to watch TV while commuting or traveling. Or, if they are doing it because they want to watch TV in bed, you can offer features that make it easy to control the TV with their voice.

By understanding the needs of your subscribers and addressing them with the right features and services, you can encourage them to return to the TV screen.

Here are some additional tips:

* Make sure your TV apps are user-friendly and easy to navigate.

* Keep your content library up-to-date and relevant to your subscribers' interests.

* Promote your TV apps and services through social media, email marketing, and other channels.

* Offer customer support to help subscribers with any problems they may have.

By following these tips, you can make it more likely that your subscribers will choose to watch TV on the big screen. Here are some ways to bring back subscribers to the TV screen from their mobile screens

要查看或添加评论,请登录

Arghatosh Chatterjee的更多文章

社区洞察

其他会员也浏览了