Future of Tourism Malaga

The beginning of 2023 saw an important milestone for our coalition as Malaga became the global headquarters and European hub of the Future of Tourism Coalition (FoTC) with the announcement of a major multi-year cooperation agreement with Malaga City Council, the Malaga Chamber of Commerce, the Diputación de Málaga through Turismo Costa del Sol and the Junta de Andalucía.

This partnership establishes a physical office and dedicated staff resources for the Coalition, the FoT Malaga Headquarters will drive sustainable tourism in the Andalusian region, forging strong partnerships with businesses, governments, academic institutions and NGOs.

The six global NGOs of the Coalition will bring their expertise and tools to shape the roadmap towards responsible tourism. This fundamental step underlines Malaga's commitment to sustainable change and positions it as a catalyst for activity at destination level in Spain, Europe and the Mediterranean basin.

Future of Tourism Toolkit: Caminos hacia la sostenibilidad

The event Future of Tourism: Caminos hacia la sostenibilidad took place on Tuesday 20 June 2023 at the Instituto de Estudios Portuarios, Málaga. This significant event marked a turning point since the establishment of the headquarters of the Future of Tourism in Malaga. The event aimed to present the coalition, its formation, objectives and tools to the attendees.

The event was attended by authorities such as Antonio Diaz from Tourism and Planning Costa del Sol, Esther Martinez from the Chamber of Commerce of Malaga, Jonathan Gomez from Malaga City Council, and Carlos Rubio from the Port Authority of Malaga joined the conference. Representing the Coalition for the Future of Tourism were Patricia Marull from Green Destinations, responsible for Strategic Development and Communication, and Alicia Fajardo from The Travel Foundation, specialising in sustainable tourism.

During the event, the objectives of the Future of Tourism Malaga initiative, which includes the development of a more sustainable tourism system in the Andalusian region, were presented. The main objective of the event was to present the tools that the coalition makes available to the tourism sector in Malaga, specifically in the field of sustainability. The FoT toolkit was presented, which offers a variety of tools, resources and services that the founding members of the coalition offer to support tourism destinations and businesses in their transition towards sustainability.

The presentation highlighted three specific objectives: destination management, climate action and a more sustainable supply chain. Recommended pathways to achieve these sustainability goals were presented, with an emphasis on the collective resources provided by the coalition, which were shared with event participants. This event marked an essential step in promoting sustainability and fostering collaboration within Malaga's tourism industry.

For more information about FoTC, visit our website: https://www.futureoftourism.org/

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