Future Ticketing extends partnership with St. Mirren Football Club
Welcome to our 20th edition of the Future Ticketing Newsletter
Today we are announcing our partnership renewal with St Mirren Football Club .
Later this week we are also announcing an integration partnership and some pretty eye-opening stats we learned at the The Racecourse Association Ltd Showcase last week.
--
Future Ticketing is delighted to announce an extension of its partnership with Scottish Premiership club St Mirren.
The multi-year contract sees Future Ticketing strengthen its relationship with St Mirren, a progressive club which was among the first to recognise the potential of digital ticketing and its ability to drive sales at The SMiSA Stadium.
In particular, Future Ticketing said it is privileged to accompany St Mirren and its fans in the 2024/2025 season, which began with two rounds in the UEFA Conference League this summer and visits to Paisley by Valur of Iceland and SK Brann, Norway.?St Mirren’s involvement in European football this season bridged a 37-year gap and was just reward for the impressive strides the club has been making in recent Scottish domestic campaigns.
Keith Lasley said
“We’re delighted to be extending our partnership with Future Ticketing. We had numerous positive discussions with Future Ticketing over the past year as we look to refine the current ticket platform to create the best possible customer experience for our fans.
Liam Holton Chief Executive Officer said:
“Here at Future Ticketing we know how much St Mirren values the fans and the intimate relationship the club has with them.? As a fan-focused organisation ourselves, we are especially pleased that a fan-owned club has decided to renew its partnership with us."
Future Ticketing’s commitment to API-first software means it is best placed to ensure that St Mirren can maximise the benefits the club derives from digital ticketing and online purchasing.
Holton added: “Future Ticketing is looking forward to assisting St Mirren and the football community of Paisley in the coming years.? We are confident that we can help the club achieve the ambitious goals it has for further growth and development.”