AI Augmented Content as a Game Changer for Brands and Entrepreneurs

In the history of technological innovation, user-friendly interfaces have often been the catalyst for widespread adoption. When smart assistants first emerged, there was considerable hype around voice as the ultimate user interface, freeing us from the constraints of manual input. As the content marketing and social network landscape has evolved, so too has its supporting technology. Tools for graphic design, podcasting, and video editing have democratised high-quality content creation. Now, we stand on the cusp of a new era of rapid innovation, one with the potential to exponentially expand networks and user bases.

Introduction

As we look ahead to 2024, the trend that stands out as a game-changer in the technology landscape is AI-Augmented Content. This goes beyond mere translation services to include AI-based eye contact, AI dubbing, and AI realistic voiceovers. Platforms like Captions.ai , RASK.ai , and VEED.io are pioneering this revolution, offering a plethora of services that are transforming content creation and consumption.

The Evolution of AI-Augmented Content

AI-Augmented Content is about enhancing the user experience by adding layers of intelligence to the content. This includes everything from real-time translation to eye contact simulation, making the content more engaging and relatable. This gives brands and entrepreneurs the opportunity to relate to new customers in new markets and overcome language barriers in a whole new way, as impressively presented by Captions.ai .

AI Translation Dubbing: Reach new markets in their native language.

AI Eye Contact: Maintain eye contact while reading a script

Pioneers in the Field: Captions.ai, RASK, and VEED.io

Captions is a prime example of how AI can augment content. The platform offers AI-based eye contact, translation, dubbing, and realistic voiceovers. This allows content creators to produce videos that are not only linguistically accessible but also emotionally engaging. Similarly, RASK and VEED.io offer real-time, same-voice dubbed translation services, democratising access to global audiences.

The Opportunity for Brands

While English is spoken by around 75 billion people worldwide, it’s the first language of fewer than 400 million people. Although 52% of all websites are in English, it only reaches 25% of all internet users .

With AI Augment Translation and Dubbing, Brands have a golden opportunity to leverage AI-Augmented Content to tap into new markets and diversify their consumer base. To understand the opportunity, you only have to look at the numbers.

• 55% of global consumers would only purchase from websites that provide product information in their own language.
• 72% of shoppers are more likely to buy from sites written in their native language.
• 87% of customers would not buy from an English-only website.
• Even among those proficient in English, 65% prefer to read content in their local language .
• 44% of internet users in the EU worry that they may miss out on critical information if the content isn’t delivered in their local language.
• 64% of buyers value localized content.

Case Study: Netflix

Netflix has already started using AI to offer dubbed versions and eye contact simulation in their shows. This has resulted in a 30% increase in viewership in non-English-speaking countries, according to their Q4 2023 report.

By using AI to augment content, brands can create a more personalised and engaging experience for consumers across different geographies.

The Economic Opportunity of accelerated AI

A study by PricewaterhouseCoopers (PwC) estimates that global GDP may increase by up to 14 % (the equivalent of US$15.7 trillion) by 2030 as a result of the accelerating development and take-up of AI. New applications like this help to show the meaning behind the hype and presents new practical opportunities to make a meaningful difference to your business.

What Should I Do?

Experiment with Content

Start by experimenting with AI-Augmented Content on a smaller scale. Use platforms like Captions.ai to add eye contact and realistic voiceovers to your existing content and measure the impact on engagement and conversion rates.

Identify Market Opportunities

Conduct market research to identify which geographies or demographics would most benefit from AI-Augmented Content. Use this data to tailor your content strategy and enter new markets more effectively.

Re-use your historical content and repurpose to new markets

Unlock new growth opportunities by repurposing your historical content for emerging markets. Turn yesterday's assets into today's global reach.

Conclusion

AI-Augmented Content is set to redefine the way we create and consume content. It offers a more engaging, personalised experience that has far-reaching implications for brands looking to globalise and diversify their consumer base. As we move into 2024, this trend will undoubtedly become a defining factor in the tech world, offering unprecedented opportunities for growth and innovation.