The Future of Subscription Economy and Print
Insights, developments and market scenario
The topic 'Subscription' or the meaning and relevance of the Subscription Economy has gained momentum and goes far beyond the use of new accounting models.
It's about the core of 'digital transformation', which describes the transformation of companies from manufacturers and sellers of products to providers of services and comprehensive solutions.
Leading business magazine therefore increasingly pick up the topic; and realize that the print sector is at the very front.
In the context of the Annual Press Conference 2018/2019 of Heidelberg Druckmaschinen AG, the opportunity arose to continue the conversation with the Executive Board member and Chief Digital Officer Prof. Dr. Ulrich Hermann on the current status and the future of Subscription in the print sector.
Conclusion: It is progressing vigorously. And it turns out that the Subscription Economy makes it possible to expand the business activities of Heidelberg and its customers in a completely new dimension.
Business Challenges Creative Solutions
5 年Integrated, interactive print, linked to a target based personalized marketing is the future, no matter what you call it data linked to print supported by a digital media component is the model to follow. The sooner the print industry proves this model the better. Digital media will never allow this model to work, they are on the losing end!
Consultant (Business model design, Corporate strategy, Pricing, Sales) Lecturer at EBS Universit?t für Wirtschaft und Recht. Lecturer at ZHW Zürich.
5 年The term "subscription economy" is misleading and wrong. It is right that many companies change their business models from selling products to offering services and flexible usage of goods. But the price models which are linked to that are much more diverse than what is shown here. Subscirption is just one out of a multitude of price models.