The Future of Software Is AI That Writes Itself
AI-powered coding tools could be the next trillion-dollar opportunity.
Why? They could be the bridge toward AI assistants that build, debug, and optimize software on the fly. Easily a trillion-dollar opportunity.
And right now, no one owns this space.
There are some early players—Cursor, Windsurf, and others—that are in the race. But there’s no clear winner yet. And if history is any guide, the company that cracks this will unlock a massive market.
Look at what happened in design. Canva turned a niche skill into a $2B ARR business with 180M users—30x more than Figma’s pro user base. Not because it was a better tool for designers, but because it made design accessible to people who weren’t trained as designers at all.
AI-powered development tools could do the same for software—except this time, the stakes are even bigger. Software runs businesses, automates workflows, and drives entire industries.
Sometime last September, I tested AI coding agents in their early releases. Honestly, they were clunky. Simple integrations like OAuth would break, package dependencies were a mess, and anything beyond boilerplate code required constant intervention.
This week, I tried again.
And this time? It sped through third-party integrations, fixed broken dependencies, and debugged errors—all on its own. I managed to build a fully functional web app in a couple of days.
(Note: I think of myself as a good litmus test for the expanded TAM, as someone who can read code but is not a practitioner).
That’s when it hit me: this isn’t just about better dev tools.
These are agents that tweak, optimize, and build software in real time.
And if AI coding tools can debug, adapt, and rewire code today, what happens when they go beyond coding? What if these tools evolve into AI assistants that dynamically adjust workflows, improve business processes, and optimize entire systems automatically?
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With the noticeable improvement in a quarter, where does that put us a year from now…
Enough has been said about DeepSeek this week, so I won’t pontificate. But my main thoughts are:
I also went down a bit of a rabbithole understanding what drives the elusive founder of DeepSeek, Liang Wenfeng.
Happy Year of the Serpent! ??
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