The future of social media in publishing, AI tools, and more.
TBI Communications
Strategic marketing consultancy working with publishers, societies, associations and technology start-ups.
Welcome to our monthly newsletter from TBI Communications, Tiny Sparks to The Big Idea. We’ll be sharing updates in marketing and publishing, discussing everything from the latest insights and news to what we’re reading.
In case you’re new to TBI, we’ll also be showcasing our talented team and wide range of services to support the growth of publishers, societies, university presses, and beyond.???
What’s the future of social media in publishing?
TBI’s Senior Consultant, Mithu Lucraft will delve into this key question with fellow chairs and marketing professionals in the ‘Discovery Workshop on the Future of Social Media in Academic Publishing’ on the 28th of February, 2pm – 3pm GMT.
This workshop is hosted by ALPSP’s Special Interest Group: Marketing Maestros, providing a unique platform for senior professionals to connect, collaborate, exchange knowledge, and address pressing topics.
Last chance to participate in our survey: “The State of Marketing 2023”
There’s still time to voice your opinion and contribute to our industry marketing report that addresses key trends relating to data, analytics and measurement, technology and tools, artificial intelligence, channels, and more.
If you have marketing responsibility within the academic and scholarly publishing sector – we want to hear about your priorities and thoughts on changing practices within marketing.
Unlocking marketing potential: AI tools for design and video
In the last edition of our newsletter, we introduced a series of upcoming blog posts on how AI tools can support marketing activities.
The first of the series ‘AI Tools for Design’ has just published – TBI’s Amelia Jones shares her insights on AI tools that could be used in the design process - either for inspiration, quick editing, or image enhancement.
Coming later this month is a second post ‘AI Tools for Video’ that explores a selection of easy-to-use and affordable tools for text-to-video creation, video editing, audio enhancement, and more.
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In case you missed it: Silverchair case study
Last year, TBI worked with Silverchair to create a white paper to highlight the potential impact of generative AI and Large Language Models (LLMs) on the scholarly communications industry.
“....Enter TBI: they expertly gathered a survey of AI’s development, interviewed our team, and translated that all into a thoughtful and accessible overview of the space and our strategy in approaching it.” – Stephanie Lovegrove Hansen, VP, Marketing
The TBI team
February so far has been a month of milestones. Lynne, Managing Director, celebrates an impressive 9 years at TBI Communications, and Kelly, Senior Consultant celebrates 5 years.
If you’re interested in joining our friendly team, we’re currently recruiting for a Marketing Executive.
Q1 conferences
It’s a busy few months ahead for TBI – we’ll be at Researcher to Reader Conference in February, and London Book Fair in March, not to mention hosting and participating in various webinars and workshops.
As always, we look forward to these industry events to network, learn, and catch up with colleagues and friends.
If you’d like to arrange a meeting with us at either R2R or LBF, please get in touch by emailing [email protected].
Thank you for reading our newsletter and we look forward to sharing more exciting industry updates and news.
Please visit our website and fill out our contact form if you have any questions.