The Future of Social Media and Business
Sandra Tricoli - Managing Director at Savvy Creations PR
Managing Director at Savvy Creations PR+ Perth Copywriting- Business Advisor, Social media, Copywriter and PR specialist
Out of sight, out of mind. That’s the first thing you need to know about social media and your business. You’ve heard the rumours – everyone is online, including your competitors, so it’s time to brush up on the basics and get you online ASAP! Let’s take a look at the future of social media and business.
The New Consumer
The new consumer is savvier than ever before. They don’t just shop in person, picking up a product when they first spot it. Nowadays, consumers want to know that they are getting the best quality product possible at the best price – and they want to know about your business values! Shopping with your wallet has never been more important to consumers, so if you’re not ethical, sustainable or a friendly business, you’ll be left behind.
The New Business
The new business has to react to the new consumer if they want to continue to grow. Businesses of today are going everywhere their consumer is. Since they know that their consumer will be looking online to research the product they’re looking for or to read reviews of the company and its processes, they know that’s where they need to be. They’re using social media platforms’ high quality of data (such as interests and when they’re most likely to be online) to advertise directly to their target market. They’re using SEO to increase their search ranking and better capture their audience’s attention. They’re keeping an eye on customer feedback via their online reviews and answering queries and complaints immediately.
Online Reputation and Response
Many businesses fear that going online leaves them open for more negative responses. When you’re a brick and mortar business, you and you alone hear your consumer’s complaint, but when you go online, you’re opening a platform for people to broadcast their feelings. But you’re also creating a place to broadcast all the great things about your business and giving yourself the opportunity to always be there for your customer. I enjoy working with businesses to ensure their tone of voice online best represents their brand and resonates with their target market. It is also best practice to keep an eye on comments, direct messages and queries on your platforms – answer customers immediately and see the sales increase!
Social media is an incredible tool to increase your reach, improve your target marketing, feel closer to your audience and see sales skyrocket! Don’t know where to start? No problem! Get in touch with me at [email protected] or visit www.savvycreations.com.au
Director of Roof Space Isolations Perth
5 年Thank you Sandra for advice given to me on how to be effective on this medium You are very good at what you do
Director of Roof Space Isolations Perth
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Director of Roof Space Isolations Perth
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