The Future of SEO Freelancing: Trends and Opportunities Watch Out For

Search Engine Optimization market is always evolving and so are its trends. As new technologies are getting developed, the strategies of SEO are also rapidly changing.

And so, if you’re interested in SEO freelancing, here is everything you need to know about future trends and opportunities.

The SEO community worldwide is preparing for upcoming changes based on the importance of Artificial Intelligence. As AI can learn and update its evaluation quicker than humans can, there will be an ardent need for new SEO technologies. SEO solutions need to take advantage of these AI tools.

The Future SEO Trends to Watch Out For

As human behavior and technologies are changing, the future of SEO will take a new shape depending on that. The ranking algorithm of Google is also changing to provide a better user experience.

Accordingly, SEO experts will need to align their strategies with this change.

Here are some future trends of SEO that you need to watch out for:

1.????SEO Automation

There are already some exceptional DIY SEO tools available to automate several SEO tasks. For example, you’ll find content AI tools, keyword research tools, website graders, site auditing tools, and more that are reducing manual spreadsheet tasks. In the future, there will be more of these tools and software helping experts to make the most of their skills.

So, SEO specialists worldwide will be able to focus more on their SEO strategies instead of doing spreadsheet work. As a result, both their time and effort will be channelized towards tactics.

2.????Improved Page Speed

Page speed plays a vital role in interacting with visitors and boosting traffic to a website. These days, a lot of people access websites on the go from their smartphones or laptops and they don’t have time for slow web pages. For this reason, the future of SEO will focus more on page speed improvement.

Moreover, Google analyses strictly how well the visitors are interacting with web content and accordingly gives ratings. Hence, to achieve a better rating, you need to analyze web page speeds at least quarterly.

3.????Semantic Search

Semantic refers to the logic behind the usage of words and their connections in a sentence. In SEO context, the semantic search focuses on search queries to find their context and the meaning of each search made by a user. The future SEO trend will include semantic search to provide the best search experience to users.

Besides, SEO experts will need to produce more meaningful and relevant content so that the users find them useful. Solving the queries of the users will be the prime focus of the semantic search.

4.????Audience-Targeted Content

The future trend of SEO will emphasize more on audience-targeted content instead of traffic-targeted content. That’s because Google crawlers will find out whether the blog posts of websites are related to the products or services of the websites or whether these are irrelevant and created just to increase traffic and rank.

So, businesses will opt more for content that can inform and educate their specific audience. Accordingly, you need to provide content that is satisfying and helpful to the audience.

5.????Competitor Analysis

Competitor analysis has been playing a vital role in creating effective SEO strategies for businesses. The future SEO tools will make it easier to analyze SEO competitors of all industries. Businesses will be able to easily come up with content that is thought-provoking and is going to rank high.

With the help of SEO competitor analysis tools, you’ll be able to know the activities of your client’s competitors in the industry. Accordingly, you’ll be able to provide the best strategies.

6.????Product page SEO

Product pages usually have very less content if you compare them with other pages of a website. But, the future trend of SEO will be an emphasis on content volume in product pages to achieve SEO goals. SEO experts may suggest websites incorporate additional content like customer reviews and FAQs besides product descriptions with keywords.

Though product descriptions with keywords are the most important content of product pages, you can think of these additional sections. This way, you will also be able to satisfy customers with answers to their common queries about the products.

7.????Improvement of CTRs

Earlier, CTRs were hugely impacted by search results. But, the future of SEO may change this relationship altogether. Since the users can now scroll through the second, third, and more pages of the SERP, they are doing so to find the most relevant content they need. As a result, CTRs are not getting as affected by search results as they used to be.

For this reason, SEO freelancing will need you to focus more on optimizing meta descriptions and page titles to make these pages clickable. Having said that, getting the highest rank will still be important.

Will AI Impact SEO?

Yes, AI is going to have a huge impact on the functionality of SEO. AI technologies will be able to streamline multiple SEO tasks starting from keyword generation to content creation, traffic analysis, SEO algorithm analysis, ranking prediction, and competition analysis. So, businesses that can adapt to these changes will be ahead of their competitors.

For SEO experts, learning how to access these multiple AI tools will be prioritized. And those who can use AI better than others will lead the SEO planet. And the best part is that it’ll be much easier for the SEO experts to automate certain SEO tasks and focus more on tactics and strategies.

Google uses Natural Language Processing to evaluate web content and its technologies will improve further in the future. Hence, there will be more need for high-quality content that is unique and pertinent. Though content creation will not be completely taken over by AI tools, knowing how to use these tools will be a priority.

The Future Opportunities of an SEO Freelancer

SEO freelancing is going to remain an ideal career choice for professionals just like it is today. That’s because there will be a huge demand for skilled and experienced professionals from the SEO domain. Though AI can change the SEO landscape to a great extent, it can’t replace the role of an SEO expert for sure.

But, keeping yourself updated with the latest SEO trends is really important for budding professionals as well as seasoned SEO experts.

Conclusion

If you’re planning to start your career in SEO, just go ahead with strong determination. It’s quite evident today that SEO is going to evolve rapidly in the future with the advancement of AI. So, learning the latest SEO tactics as well as the AI algorithm can help you reach a higher level.