Future of SEO With AI

More often than not, our clients ask us questions like, “What do you think about the future of SEO with AI?” Can AI replace SEO techniques? Our answer is no! AI cannot do SEO (search engine optimization), but it can force us to change the way we have been doing SEO for years.

Let us make you understand in a better way…?

AI can understand the typical human mindset but the biggest question is that, can it understand the perspective of humans? And that perspective might lead to a new search on Google. Is AI ready to understand that perspective? Not at all, as our life experiences and perspectives change or evolve as life progresses. Only humans can anticipate possibilities or a search on search engines. But I certainly have a role to play in the field of SEO.?

In this article, we are going to uncover the future of SEO with AI (Artificial Intelligence) and the opportunities AI brings to the table for SEO professionals.?

1) Topical Authority with AI?

AI tools can assist you in suggesting primary and secondary topics that you can cover sequentially to establish authority on Google. AI tools can even suggest URLs for posts you can cover with authority.?

What is topical authority??

We all know that driving traffic to a newly built website can be challenging. Especially, if you start covering random topics or keywords. If you cover one topic in-depth then create related posts and interlink, it builds your topical authority.?

2) AI technology can be utilized to create videos that can boost website SEO

Videos make the content more valuable and interesting; however, video creation can be time-consuming. Not anymore, though. There are several AI tools on the market that you can use to create engaging content quickly.

For example, you can use AI tools to generate and edit videos, create scripts, and add voice overs. Once you're done with the video, embed it in your blog post to enhance the value of your content.

3) AI for content value and grammar check

You can utilize AI tools like ChatGPT to assess your content's SEO friendliness and its value to your audience. Simply copy the article and ask ChatGPT to analyze it for SEO and value. Plus, you can use AI tools to check for grammar and spelling mistakes in the content. Isn't the future of SEO bright with AI??

4) Keywords research with AI?

In the future, AI tools can be incredibly useful for finding keywords. These tools have the capability to provide the keywords that people are searching for, whether they are local or international. Well-known tools such as Ahrefs and SEMrush are now leveraging AI to predict potential search queries with greater precision.

Using the right keywords for your business is imperative if you want to grow online. So using AI tools for keyword research can be beneficial.?

5) On-page SEO With AI

AI tools can analyze lengthy articles and suggest points you may have overlooked while optimizing the post. These points could pertain to various aspects, including insufficient keyword density, inadequate use of heading tags such as H1 and H2, and other things to rank your article above your competitors.

As you know, Google loves content that's reader-friendly and time-saving. To boost your on-page SEO, you can use tools like ChatGPT or Gemini to read your article and pull out its key points or highlights. Simply paste these key points above your content. Not only will this help readers grasp your content better, but it's also like giving Google's crawler a quick rundown of what your content is all about.?

Let's move on to our next point, which is…?

6) SEO Tiles, Metas, and Outlines with AI

Absolutely! AI can assist in making SEO titles. However, there are instances where AI tools generate generic or unattractive titles that readers may overlook or ignore. The key point is that while AI tools can provide title ideas, the expertise of an SEO professional is required to ensure the titles are engaging and optimized for maximum click-through rates.

Similarly, AI can assist you in creating meta descriptions. You input your targeted keyword, and descriptions are generated accordingly. Provide a concise prompt and generate meta descriptions for your article. However, human intervention is necessary to refine them for a more natural tone.

If you struggle to create SEO-friendly outlines for your articles, AI tools can certainly assist you with that.

Conclusion

I have been doing SEO for many years, and I can say, yes, AI will be important in the SEO industry. It can provide several tools and solutions but cannot rank the content on search engines unless it is highly optimized and full of value, experience, and human inputs.

Stay up to date with AI technology and explore how you can leverage it to enhance the effectiveness of SEO. The AI industry will continue to evolve in the future, and as an SEO professional, you should be able to utilize it to your advantage and seize potential opportunities.

So overall, the future of SEO with AI (artificial intelligence) is promising. Despite being filled with new possibilities and ideas, all you need to do is stay active and keep learning new things.