The Future of Search: Why AI and Google Must Work Together

For over two decades, Google Search has been the go-to platform for businesses looking to improve their online visibility. However, with AI-powered search engines like ChatGPT, PerplexityAI, and BingAI emerging as key players, the digital landscape is evolving.

Does this mean Google is no longer relevant? Not at all. But it does mean businesses need to rethink their search strategies to remain visible across both AI-driven and traditional search platforms like Google.

What’s Changing in Search?

AI search engines are reshaping the way users find information by delivering direct answers, reducing the need to click through to websites. At the same time, Google is integrating AI-generated results through its Search Generative Experience (SGE) to stay competitive.

Younger audiences, particularly Gen Z, are already shifting their search habits, favouring AI-powered tools over traditional search engines. Despite this, Google remains the dominant search platform, meaning businesses can’t afford to ignore either platform if they want to maintain visibility.

How to Optimise for Both AI Search & Google

Google SEO & Ads Strategy

• Commence or continue investing in SEO to rank for high-traffic keywords.
• Use Google Ads to capture high-intent buyers.
• Optimise Google Business Profile and local search presence.

AI Search Strategy

• Get cited in authoritative sources like news sites, Wikipedia, and industry blogs.
• Create AI-friendly content that directly answers user queries.
• Expand content distribution to LinkedIn, YouTube, and other AI-favoured platforms.

The Future of Search: A Hybrid Approach

Relying solely on traditional SEO is no longer enough. The key to staying competitive in this exciting future is integrating AI search optimisation with proven Google strategies. By adapting to these changes, businesses can future-proof their online presence and maximise their visibility.

Stay tuned for the next blog in this series: How AI Search is Changing Everything: What This Means for Your Business. Need help refining your AI and Google search strategy? At Concept Designs & Marketing, we help businesses stay ahead of the game with forward-thinking strategies that enhance visibility across both AI and traditional search.

Book a free consultation today and let’s future-proof your business together!