The Future of Search Upended - ChatGPT Search

The Future of Search Upended - ChatGPT Search

Hey Everyone,


I’ve been waiting for this moment for many many months.


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We live in interesting times. They finally did it, OpenAI has released a Search product. Well, kinda. In this article we are going to analyze all things Search in the era of Generative AI. There’s more to unpack than one would assume.

Two years after ChatGPT went live, OpenAI have 250 million weekly active users, and 75% of their revenue comes from paid consumers of ChatGPT. So no wonder they put their SearchGPT prototype into ChatGPT with ChatGPT Search, a big new announcement late last week.

If you are like me, two years later, you likely use Google for search a lot less due to ChatGPT and Perplexity. However Google is also using Generative AI to boost Ad sales in Google’s Search Ad’s dominance, with Google Cloud and Search revenue booming while BigTech will spend around $200 Billion in capex in 2024, mostly due to investments in AI related infrastructure.

OpenAI, Nvidia, Anthropic and Perplexity - in a League of their Own

With OpenAI’s CFO talking about PhD capabilities (listen to the 14 minute interview here) of their AI technology, you really have to wonder. Two years after ChatGPT went live, Nvidia has now captured 92% of the data center, (AI chip) GPU market, according to market researcher IoT Analytics. If you didn’t know who Nvidia, OpenAI, Anthropic or Perplexity were before, you likely do now - because these are the four horsemen of the Generative AI revolution.

From a massive list of AI tools, winners are starting to emerge and dominate how consumers are adopting Generative AI. These tools are so powerful, minor AI tools and products are usually not needed. It’s somewhat a numbers game here of scale. OpenAI love them or hate them have scale.

ChatGPT Search ??

OpenAI’s search is now embedded within ChatGPT, and could be a significant feature that begins to disrupt Google, just based on the volume they will handle with their growing user base.

ChatGPT search is available to all ChatGPT Plus and Team users, as well as SearchGPT waitlist users, and will be available to ChatGPT Edu and Enterprise users in the coming weeks.

Whether you believe Generative AI is just another Silicon Valley hype bubble, OpenAI have managed to achieve scale in just two years. The nearly $15 billion they received from Microsoft enabled them to build an AI monopoly in chatbots, that gives them a huge advantage when it comes to agents and improved Search capabilities.

ChatGPT can now search the web in a much better way than before so you get fast, timely answers with links to relevant web sources.

  • Explore a 27-min read on the future of Search, AI Tools and Generative AI as we head into 2025. ChatGPT Search might usher in a new kind of internet, what does it all mean?

Read the entire post here.

Meena Parbhu

Senior Legal Counsel at New Zealand Post

4 个月

Thanks Michael. How does this new ChatGpt "with search" feature compare to Copilot in the free Bing app? Copilot already returns web links.

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OK Bo?tjan Dolin?ek

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Peter Charnock

Managing Director leading innovation in Biotechnology, Enterprise Software and SaaS

4 个月

A tremendously useful article; every CEO needs to at least "get across" these developments and how they impact sales, marketing, customer service, IT and other areas. "Transform with AI or die" may become a catch-phrase?

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Gina Burks

UI/UX Design Accessibility Champion | Helping companies incorporate accessible design practices into their products | Web Content Creator | Creative Direction | Branding & Storytelling | Local and Small Business Advocate

4 个月

Thanks for sharing. Search engines are vital to our lifestyles. Another option is a smart move.

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