The Future of Search

In the present era, SEO has proved to be one of the fast growing industries; the reason for gaining so much popularity is not other than the force it is applying to keep us alive and make us aware for planning long-term strategies. Anyhow, thinking about what’s going to be the future of SEO industry can be thrilling as well as alarming. What can be the probability of AI to make our searches enhanced or not as good as, it is expected in long run? Either it is going to be the unwanted thing in future? Moreover, what could be the challenges SEOs can face? Well there are numbers of queries and theories capturing our minds.

Now in order to make things clearer and concise, we have compiled this article to provide you an overview for noteworthy things that cannot be neglected when it comes about deciding the future of search.

Artificial intelligence

These days AI is the topic everyone is talking about and in fact, it will be always that popular. To be honest, based on current situation it can be expected that AI will greatly influence the marketing industry.

RankBrain

From the time, Google has introduced its RankBrain algorithm we have observed few great advancements brought by AI to our search. To be precise, RankBrain is the algorithm aimed to understand our queries in the best possible way by means of focusing on what the user is looking for rather than focusing on each word of our queries. In addition, among all the other benefits of those advancements, the most remarkable one is processing our queries via voice search, which is a feasible option to exactly probe our queries as desired.

Data Dreaming

Fundamentally AI is linked to big data; this data is the driving force which let the AI work in the right direction and it also helps in the growth of machine learning to enhance our search mechanism. It is a fact that humans can only deal with data in a limited capacity and here is the point where AI plays its part- providing an ease for the things humans can’t deal with or are naturally bad at dealing those things. These aspects have played an important role in the maturity of AI in search, which is gradually lodging and restructuring on things humans weren’t capable of doing. For each upcoming day, we are constantly working on finding more ways to utilize the capability of binary language to ease our lives.

In the past days, we’ve heard about the content writing competition held in Japan where bots were found trying to write content and it is even more amazing to know that content quality has made it qualify the screening round for national literary competition. Although, as compared to the content quality of produced by an experienced journalist or copywriter it wasn’t that goodbuthere’s the race begins. It would not be wrong to predict from those results that in the upcoming years for the businesses looking for contents regarding SEO marketing a bot-written content is going to be a very feasible option.

What AI means for SEO

Whether you agree with that or not AI will surely change the history of SEO in forthcoming years. Although the concerns regarding AI led campaigns will always be there- about the fear of spin content to maximize automotive campaigns but automation will work in the best possible way to give a human touch to those campaigns.

AI is capable of processing bulk amount of data and by the time, it is getting, even more, better at understanding and learning of what user is up to. By combing big data with the brief understanding of search-mechanism for user can open up the innovative ways to produce content that will target the right audience in every part of the globe by exactly knowing their thoughts and needs. In short, it is going to be the campaign that will really work.

What does this mean for search marketers?

As a result of this increased popularity of AI, in the next few years, we will observe a significant change to our priorities especially regarding the task that were more time-consuming. For tasks that involved data processing will become automotive and this aspect will let to focus on other ways to increase productivity in addition, it will also help us in reconciling the human vs. bot mystery (to decide which one is more practical).

Thus it is the time we are in need to make our mind ready for the changes we will counter during the content creation and also for the fact that in future not all the content for the blog will be manually produced. This may be a cause for some of us to worry, but people always want to read the content produced by humans so that we cannot see if it is all conspiracy. At least there is a chance to see that our software-based fellows will supplant content researchers.

Voice Search

Based on comScore reports, by the year2020, almost 50% of the searches initiated by the users will be voice searches. The popularity of voice can be observed in present days and considering this rate of increase in popularity day by day will bring noteworthy improvements to the search. According to another report by Gartner, by 2020 around 30% of the searches will be processed without even using the screen- means in just 18 months of time we will experience this change. Now just think of changes this will bring in next 5-10 years.

What does this mean for search marketers?

It is the time for SEOs to incorporate the voice search while planning their keywords strategy- think about long-lasting strategies, which will actively respond to voice search queries and implement profit outline in order to catch those rich pieces of scratch and answer to their queries because this the right way to occupy voice search queries initiated by users.

Digital personal assistants

Regarding the different aspects of voice search that are discussed above, the need of voice assistant cannot be neglected. The available digital personal assistant like Amazon Alexa or Google home aren’t supposed to be there just to answer direct queries. The future goal for them is to answer our queries without even in need to ask from us. In 2013 Co-founder of Google, SergeiBrinsaid “My vision when we started Google 15 years ago was that eventually, you wouldn’t have to have a search query at all”.

These digital assistance devices keep on gathering data from our daily conversations, our search histories, geographic locations, biometrics and even our daily routines. Now with this collated information along with a blend of AI, devices will be soon able to process searches even without having you to ask. It can be a bit scary but it is clever as well. The important thing that we are clear about is, SEO will surely be the industry- massively impacted. 

What does this mean for search marketers?

It is the time where marketers and SEOs are required to produce content that will clearly respond to the queries or potential questions; consider an example of a comprehensive FAQs page or placing keywords related to voice search within blog content. As generally with voice search, you should be thinking informal rather than using comprehensive short-tail phrases as everything will be naturally spoken.

Rather than purely focusing on searches, it is a time to focus on the minds behind initiating those searches. It is going to be a completely new way to process searches by means knowing about user intent in a more enhanced way, this means focusing less on individual words and more about the user at the back end and their prerequisites.

Integration

In the future, the dependence of search is all about integration through all devices and internet of things and search engines are already adopting the ways of being universal. It's just ready to continue growing, boosting up the personalization and utilizing every bit of data that is fed into the search engines.

What does this mean for search marketers?

Impacts of this integration will be much significant and we wouldn’t be in need to work hard as we are doing now just to reach people across different platforms because legwork would be done for us. Anyhow, still we would be working hard for improving websites and contents to be optimized in the best possible way to respond to each kind of searches,not just traditional Google search mechanism. Equally, consideration should be given to Facebook search, Amazon Alexa, Apple spotlight andsmartwatches.

The Verdict

The aspects discussed above are few predictions about key themes related to the future of search that are highlighting the shallow part of those potentials. It’s is the promising time for search marketers as something more productive is on its way because we are always finding the ways to empower new technology and big data to bring advancements to the campaigns run by us for our clients.

The future seems too bright, even if it is less human.