The Future of Search is a Battle Over the Next Internet
Michael Spencer
A.I. Writer, researcher and curator - full-time Newsletter publication manager.
The A.I. Supremacy Wars for the Future 'Interface of Search' and Advertising Dominance
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Search is the brain computer interface of today, and how we access A.I. as a civilization. Let's ?? democratize it.
The No-Code Revolution fo Prompt Engineering Productivity, Why "Search is the Key"
Best time to Start an A.I. Newsletter
If you want to write a Newsletter in datascience, technology or A.I, I think you should just do it! In 2023, Substack is the best discovery, growth and retention platform to gain new audiences and build valuable niche communities.
I’ll be thrilled if you started yet another A.I. Newsletter, honestly the more points of view the better.?We’re all learning together.
A.I and Software Development Jobs
Search Disrupted
Hey Everyone,
The narrative that Microsoft and OpenAI are a threat vs. Google's search monopoly is a growing trend.
Thanks to how Generative A.I. plays out, Google may no longer be the gate-keeper of how we access A.I. with upgraded software, the no-code movement and the power of transformers (ironically invented by Google).
Maybe they should have fired researchers who were doing work that could lead to their disruption, but instead they fired A.I. Ethics people. Ooops!
Now the botched Bard reveal shows nobody wants Google to win and that they are just another evil empire cloaking an A.I. representation with an over-reliance on advertising as their business model.
The future of the search interface is at the heart of building a new internet, one that's transformed with LLMs and where narrow A.I.'s corrupted influence on us is reduced.
Oh Sydney coming for Google's Shiny Ads?
BingChat as Sydney: Where Bing Chat is concerned, this list of instructions begins with an identity section that gives "Bing Chat" the codename "Sydney" (possibly to avoid confusion of a name like "Bing" with other instances of "Bing" in its dataset). It also instructs Sydney not to divulge its code name to users (oops).
So, in 2017, Google researchers published the?paper?“Attention is all you need,” introducing the concept of the transformer and vastly improving the potential capabilities of machine learning models. Now as Bard's errors in its demo portrayed, Google's reputation is under serious risk. Is Google's fixation on "Responsible A.I." really leading the industry?
With AnthropicAI and now OpenAI's budget to hire the best researchers in A.I. ethics, I'm no longer so sure. How can LaMDA, Bard or Sparrow keep up with the global A.I. community seeking to dethrone it? Google now has a lot of internal dissent as leaders appear clueless and controlling.
Google is testing ChatGPT-like products that use its LaMDA technology but the public isn't sold on Bard. While we appreciate Google's work with LLMs, there's consensus that the future of the internet is likely elsewhere. Even as Amazon, Apple and ByteDance begin to really take marketshare from Alphabet's advertising revenue, even YouTube is slowing down.
Are we Ready for a New Internet?
We may be at the beginning of a new internet.?Part of what limited us in the past was how the internet developed.
The advent of the?search interface of advertising?and the?consumer habit of apps?have dominated how we access information online. It became a vicious circle for advertising to dominate that gave too much power in the hands of too few companies. The gatekeepers. Now we have a window of opportunity to choose something else, something new.
From Narrow A.I. to Broad A.I. in Search
To build this new internet together, we will have to let go of our ingrained habits of how we relate to dumb narrow A.I. interfaces and addictive apps.
But now the age of dumb narrow A.I. and narrow algorithms may be making way for something else.
The dawning of Generative A.I. may mean?ambient computing?and conversational A.I. can lead us to an internet where broad A.I. and the pursuit of?human-level AI (HLAI)?can lead us to new experiences.
Just as apps addicted us and Google search became the everything of how the internet functioned, we’re starting to see gaps in how mobile devices and search will slowly make way for a?more diversified human interface with A.I., and how we search will also diversify to a brain-computer-interface model, slowly at first, and then more rapidly in the years ahead.
Before the brain computer interface replaces apps, we will need to build ambient computing and generative A.I into everything both physical and digital. This isn’t a natural period of digital transformation, this is a war for advertising dominance among very specific corporations.
This may mean that?February, 2023?marks the beginning of the end of Google and dominance of algorithmic vanilla search as the dominant interface.
Chat Powered Bing, ChatGPT and?Quora’s Poe?app, short for “Platform for Open Exploration” where you can access chatbots?Sage, Claude and Dragonfly?could change the human search interface with A.I. Conversational A.I. could be a value-add layer the replaces the old way of doing things.
Adding a Search and then “+ Reddit”, searching in TikTok, or using ChatGPT, is just the beginning in this shift. What’s clear is conventional Google search is no longer satisfying the consumer or the optimal experience.
Instead of being slaves to algorithms and Ads, we might start our searches in conversations with A.I., on specialized websites like Amazon for products or in ecosystem like Apple Services directly, as the advertising Duopoly of Google and Facebook begins to finally?make way for the new.
We deserve an internet and a world of ambient computing that Generative A.I. will bring. This will take several years. But to do this we need to build an internet that’s better than Google, better than Facebook’s family of apps, and those old experiences that held us nearly as prisoners.
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If you enjoy articles about A.I. at the intersection of breaking news join AiSupremacy?here. I cannot continue to write without community support. (follow the link below). For the price of a cup of coffee, Join 140 other paying subscribers.
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Info Systems Coordinator, Technologist and Futurist, Thinkers360 Thought Leader and CSI Group Founder. Manage The Intelligence Community and The Dept of Homeland Security LinkedIn Groups. Advisor
2 年Michael Spencer lets connect as yes it is and so is programming and security.
Programme/Project Manager at BCTE/LiquidIS.co.za - IT/SME eBooks writer and Coach
2 年Great to hear that the use of AI in Bing and Google search engines is taking another level which is healthy. This competition is to the advantage of the general public and is pushing AI to greater heights. What I suggest is that instead of programmers writing learning algorithms, it is high time they teach machines to write their learning algorithms because they will eliminate human error besides being faster. This will be beneficial especially when it has already been established that AI responds, decides, adapts, and act independently.
Founder, MD & Growth Director | Top NFT Art Curation & Awards | Web3 & The New Creative Economy
2 年Google was beating itself up. It definitely reached a point of stagnation for years and now we are seeing its downfall. The issue is that they stopped innovating and didn’t focus on putting their efforts in the right direction. They definitely need more data ethics real experts if they want to have to have a chance competing with OpenAI, long-term speaking. What Google did with Bard is a complete waste of time and money, utterly shameful and disgraceful for such a big brand. Why didn’t they test it more? How can you launch such a bad product? It seems they don’t have the right talent when it comes to engineers, they seem to be stuck in the past. Having a sustainable and positive-futuristic vision is vital here. Google/Alphabet might have a comeback though with their unique features such as Google Maps and improving this service. I believe this shall be their focus and not copying ChatGPT. Or if they do, making sure it is a much better bot is key. Wishing everyone good luck in their development, no matter of the brand, just trying to be impartial here and have to admit I am really impressed by OpenAI and ChatGPT.