The future of search

The new Search announcements point to a future where technology starts emulating the way people process information. Visual search is the new frontier for consumers, with Google taking a big leap forward. Their introduction of multisearch has brought us much closer to understanding how people behave when they're searching online and will ultimately lead us towards creating better experiences that meet their needs more perfectly.

The new features are designed to get us closer to the conversion and to understand human behavior on Google. The goal is to make Ads more personalized and useful so that people keep coming back. And while we don’t know everything about the future of Google Ads Search, we can be sure that it will continue to evolve and become even more intuitive than it already is.

For marketers, this means not just showing up for specific keywords but having the rich and visual content that matches what the person is looking for, no matter how they express their needs.

The way people explore information today isn’t linear, and Google Search is leading the industry by building new exploration experiences that are natural, intuitive, and fun by providing relevant search results in a variety of engaging formats.

Marketers have a tremendous opportunity to optimize their creative for these more prominent visual results, for example, by including more imagery and 3D product images, that Google is making it easier to produce. And as consumer behavior changes, so should our strategies.

What’s also clear is that we can expect Google to continue delivering personalized experiences at scale. The company has always been good at this—remember when you used to see different results depending on whether you were logged in or not? With the rise of machine learning and AI, we can expect even more personalization based on a variety of factors including location, demographics, past behaviors, and more.

This is good news for marketers who are already using data to deliver more relevant messages because it means that we can reach people with the right message at the right time. It also raises the bar for those who haven’t yet made data-driven marketing a priority.

The bottom line is that the future of Google Ads Search is looking very bright, and I can’t wait to see what’s next. As always, staying ahead of the curve will be key to success. So keep your eye on the latest trends and innovations, and don’t be afraid to experiment. After all, that’s how progress is made.

Summary:

? Google is expanding its search capabilities to include more natural ways of exploring information, like searching with images and text simultaneously.

? Google is also making it easier for shoppers to find products by providing new ways to surface product images, lifestyle shots and helpful information.

? For businesses that advertise on Google Search, the expansion of Search means new opportunities to connect with customers in more natural, intuitive ways.