The Future of Sales: Why You Need to Outsource

Let's face it. It's hard to hire right now, and once you do, your new employee has to go through training, get set up with benefits, settle into their role, and finally, after a long investment period, hopefully perform.

Or maybe they leave, and you're out all that money and time.

Tons of companies are turning to sales and business development agencies to fill these needs now, rather than rolling the dice hoping their next hire will be a rockstar and stay with the company for long enough to have an impact.

Reasons to Outsource

Beyond solving the employee issue, there are a lot of other solid reasons to seriously consider outsourcing sales.

Reason 1) Sales Expertise

Sales and business development agencies are experts at the sales cycle and keeping track of leads. There are systems and processes that have been honed and proven that are easily implemented by a sales partner because they've done it hundreds of times.

Reason 2) Passion

A business leader is passionate about their company's mission and product or service. Sometimes this passion leads naturally to sales skills, but even in those cases, there is a limit to how much time that leader can spend prospecting and chasing deals.

This is where outsourcing becomes especially valuable. With sales agencies, the passion is sales itself, and they have a team of people ready to do our sales outreach and root out opportunities.

Filling up a pipeline is only part of the process, and the passion that sales agencies have means they commit to finding the best tactics, making regular follow-up outreaches, and finding any channel they can to reach a prospect.

Reason 3) Cost

As we mentioned before, sales agencies can be incredibly cost-effective. With salespeople, an employer is paying for salary, payroll tax, healthcare, vacation time, and other benefits. Training costs time and money for each new hire, which takes up additional resources.

With a business development agency, the training cost and time takes place during the onboarding period. They have a team of people to make outreach and crosstrain so you don't have to go through the hassle of finding, training, and retaining talent.

Reason 4) Additional Support

Most business development partners bring more to the table than just their sales expertise and outreach. Each agency offers its own suite of services and you can likely find one that meets all your needs.

Anything from full-service marketing support, to data procurement and cleansing, to multi-channel outreach – you can find at least some combination of all of these with most partners.

Reason 5) Consultancy and Strategy Development

Part of working with a sales partner is developing a process and a strategy together. As sales experts, some agencies can provide assistance to existing sales teams with consulting support and strategy development. The in-depth knowledge of the sales cycle and experience within multiple industries can be invaluable for assisting a client's sales team.

Preparing to Find a Partner

While there are many sales partners out there to choose from, making the right choice requires asking yourself a few questions.

What Do You Need?

Do you need additional help with marketing or operational support? What level of sales support do you need? Some agencies – like ours – can take a deal all the way from prospecting to close, preparing proposals and presenting them expertly. Or maybe you would prefer to keep that in-house, and just need somebody to set appointments and your team will handle it from there.

Pinpoint your current challenges and keep them top of mind when searching for a potential sales partner. You want to make sure the partner you choose can address your challenges properly.

What Do You Want?

Beyond what you need, think about what results you're looking for when seeking to solve challenges. Ask yourself what your goals are.

Is it uncovering a certain number of leads?

Is it migrating to and setting up a CRM?

Additionally, consider what is working "okay" but could be better. Look at marketing optimization, improving sales pitches, cleaning up pipelines – investigate a little bit.

What Can You Afford?

Once you've figured out the challenges you want your sales partner to solve, it will be easier to evaluate the offerings of potential partners. You can find out how much money is required to address your specific needs and meet your goals, and help you get your "nice-to-haves."

Finding a Partner

There are a lot of ways you can go about doing this. Googling "sales outsourcing" or "business development agencies" can be a little overwhelming as there are so many options. There are some places that pull together lists of outsourcing agencies that you can peruse, or you can add more information to your search term. Try "sales outsourcing for managed IT services" or "sales outsourcing for SaaS" – something more specific is more likely to net you results that are more relevant.

Alternatively, refine your search by adding what you're looking for. Instead of "sales outsourcing" you can search "sales and marketing outsourcing" or "sales and operations outsourcing."

Specificity can go a long way as there are a lot of partners out there.

As a full-service business development agency, BDPros is especially skilled at understanding and leveraging the intersection of sales, marketing, and operations and getting all three to work seamlessly together.

If you're interested in learning more about how we can facilitate holistic growth and provide support along the entire sales cycle – from lead generation, to prospecting, to proposal development and closing deals – request a free consultation or send an email to our sales team.

Business Development Pros is a full-service business development agency with 12+ years of experience working in the B2B space. We are not just a sales lead generation or sales outsourcing company - our services encompass everything from digital marketing, outside & inside sales, operations support, process creation, and strategy development.

We have a collaboration mindset and we integrate operations, sales, and marketing to build a strong foundation for our partner businesses to build upon. Relationship, transparency, accountability, and integrity are key in our business and we seek to model that every day.

Check out our website?for more information.