The Future Prospects of Accelerated Mobile Page (AMP)
There are several places all over the globe where internet penetration is very low. There are places that are in the early stages of digitization. Tech companies like Google, Twitter, and Facebook are actively investing in new products and services for such places.
One of the latest technological advancements include the Accelerated Mobile Pages (AMP). Google and Twitter can use these AMPs to deliver lightning fast web pages on mobile devices. It resembles an ‘open’ form of Facebook’s Instant Articles. You can easily find an AMP Website Design Company in India to professionally include AMPs in your website.
Accelerated Mobile Page and its Mechanism.
Accelerated Mobile Pages are basically stripped-down versions of HTML that can speed up load times to a great extent. Websites need to have functionalities built for adapting separately for AMP such that it can be loaded at such fast speed. You will need to clean up codes, streamline the CSS, and eliminate the JavaScript from the web pages.
Elements like forms need to be removed from HTML for optimizing the website for AMP. The company provides a separate JavaScript library that can be utilized in the place of the usual one. AMP supports asynchronous JavaScript instead of author-written ones while avoiding the page loading delay.
Developers can use most of the CSS in the code, but it must be kept inline. The whole CSS sheet has to have a maximum size of 50 kilobytes.
The pre-connect API helps deliver HTTP requests the fastest. This will allow developers to render AMPs even before the user decides to visit the page. AMP is optimized for efficient utilization of CPU resources and brandwidth for preventing misuse.
Advantages and Disadvantages of AMP-
Besides the very obvious effect of Accelerated Mobile Pages on the UX, it can be a newly essential factor while you develop an SEO strategy. Users love fast loading speed that is what the AMPs provide.
Search Engines like Google have already began emphasizing on this speed-feature hugely so that they can offer better browsing experience. Fast loading speeds lead to greater page views, and hence, more ad views and content engagement.
1. More Search Rankings:
Google has several AMP optimized websites on the top of the SERPs. AMP optimized websites come with a unique thunderbolt icon to differentiate them from the pages that are not AMP optimized.
2. AMP & Analytics:
Google allows Analytics to track how the AMP enabled websites/ web pages are performing. Adobe Analytics, ComScore, Chartbeat- AMP is about to be one of the trendiest things as the number of adopters keep increasing.
3. Open to all the publishers:
AMPs, unlike Facebook Instant Pages, can be used/ adopted by any internet user who wants to optimize his/ her website. It has the capability of reaching out to a wider range of readers all over the world.
4. More Impressions from the Paid Search:
With such lightning fast load times, the most usual task that users do after they visit an AMP-enabled page, is going back to the SERP. This is likely to largely increase the paid search impressions approaching forward.
5. Work In Progress:
AMP is a comparatively newer addition to the tech world and is still developing. For optimizing a website with AMP, a lot has to be sacrificed in regards to features and functionalities. There are possibilities that they might get supported significantly a few years down the line.
6. A unique approach to Ads:
Publishers with AMP need to rethink the way they place ads with content on their websites. This can be both a positive and a negative thing. It will definitely lead to a better user experience, but it may affect the publishers adversely, unless they are into Google AMPs Ads Partnerships.
Conclusion:
The above-mentioned reasons clearly explain what AMPs are and what the future holds in store in this field. You can hire an affordable website development company in India to get the work done.