Future-Proofing Your In-Store Digital: 3 Considerations for Lasting Success
Digital should be recognised as a long-term strategic investment, and it is crucial to future-proof this investment to ensure that the technology meets both current and future needs. Effective future-proofing of your digital strategy from the beginning can yield significant financial and environmental benefits. In this article, we'll go into three key elements to consider that will help in future-proofing your in-store digital technology.?
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Having a clear purpose for your digital technology is essential from the outset. Aligning your overall strategy with this purpose is crucial, as is defining Key Performance Indicators (KPIs) or benchmarks to measure its effectiveness. It's also important to have a strategy for your content, considering where, when, and why it will be displayed. Regularly reviewing your goals and plans, and being open to changing and adapting them based on the success or failure of your current objectives, is vital. These reviews will help you make informed decisions about the most suitable technology and content for your purpose, enabling you to evolve with demand, maximise your investment, and minimise waste.?
2. Invest in the Right Hardware and Software??
To future-proof your digital strategy, it's important to choose durable and long-lasting hardware and software that can support both your current and future needs. Factors such as screen quality, location, environment, and durability should all be considered. It's also wise to invest in technology that can be easily scaled up to meet future demand and have a contingency plan in case of technical failure. Upgradable software and easily replaceable media players are good choices. By considering sustainability and durability, you can minimise replacement costs and reduce environmental impact. Investing in technology that can be scaled up will also reduce the costs associated with continuously upgrading new technology.?
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3. Plan for Maintenance, Support, and Content Management ?
It's important to remember that ongoing management of digital solutions is just as crucial as their installation. Regular maintenance and scheduled updates can help the system evolve and prevent major problems by identifying them early. Using preventative maintenance and planned routine updates instead of simply reacting to problems can help to extend the lifespan of digital installations and reduce the cost and impact of purchasing new technology. How content will be managed should also be taken into consideration, who will manage it and how often it will be updated with new campaigns and prices. Refreshing content on a regular basis ensures that it stays relevant and engaging to customers. Using a content management system can streamline the process of updating and distributing content across various digital touchpoints, making it easier to maintain.?
In conclusion, future-proofing your digital strategy requires careful consideration of all elements, from sustainability and durability to cost, timescale, and purpose. At Blynk, we provide expert consultations and installations, helping you to develop and maintain long-term digital strategies. Our comprehensive approach goes beyond simply implementing digital assets – we also focus on seamlessly blending technologies to enhance the overall space. Additionally, our content management packages can assist you in creating and running the right content in the best locations and times. To learn more about our services, please contact us at [email protected] to find out more.?