Future-proofing with Sell-side Targeting

The advertising ecosystem largely depends on the sell-side equilibrium. This implies that in advertising, the part deals with creation, promotion, and selling to the public. The sell-side is also responsible for storing consumer data and maintaining the integrity and viability of consumers.

Post-pandemic, the global advertising industry faced a few challenges in terms of the current economic situation and tightening regulations on consumer data. Amidst this uncertainty, non-cookie-based targeting has become imperative to improve ad campaigns.

In such a situation, VDO.AI offers an innovative and high-performing targeting solution that helps buyers navigate this landscape. VDO.AI works with the top advertisers in the market and experiments with sell-side data to build a channel-agnostic strategy to thrive in the industry.

Significance of Sell-side Targeting

The significance of sell-side targeting lies in its privacy-safe tactic. It helps the brands bring operational and performance-related changes. Needless to say, it is quite challenging but with VDO.AI's sell-side targeting advertisers are brought closer to the publishers and consumers.

While the DSPs help brands and agencies target audiences by automating the purchase of digital ads, the SSPs buy impressions from the publishers targeting audiences with data like tracking geolocation and browsing history. It helps DSPs decide which media placement is appropriate for advertisers.

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Benefits of Sell-side Targeting

With third-party cookies losing traction, sell-side targeting is emerging as a new tactic. With the help of such targeting techniques, advertisers can track where their ads are appearing and who the audiences are. Since advertisers are gaining control over ad performances, they get to optimize ad campaigns more than ever before.

When advertisers work with the publishers directly on the sell side, they get to curate auction packages as per their needs. This lets advertisers find the most effective inventory. As a result, the most qualified impressions are sent to the auction which eventually poses an opportunity in front of the brands to reach a wider range of audiences.

On the other hand, sell-side targeting lets advertisers use data that comes directly from the sellers. Since advertisers may not have the access to third-party data they have to work closely with the sellers. Such a kind of collaboration gives knowledge about audience targeting.

The Major Takeaway

Amidst the challenging economic situations and uncertainty, it is necessary for brands to stay ahead of the competition and utilize sell-side data activation to build efficient strategies.

Through VDO.AI, advertisers can collaborate with media owners as well as the buy-side counterparts that advertisers use. This strategy gives advertisers a special position in the digital supply chain.

The sell-side targeting offers a transparent commercial model that does not charge any additional fee. Moreover, it generates lucrative ROI besides improved campaign performance. In such cases, VDO.AI is the one-stop platform for advertisers besides just maximizing ROI.

For more information on how sell-side targeting can benefit your brand, reach us here.?