Future-Proof Your Subscription Strategy in 2025 and Beyond.

As businesses wrap up 2024 and begin planning their 2025 strategies, one goal remains?top-of-mind: growth.?

The global subscription economy is expected to reach $1.5 trillion next year, an increase from $650 billion in 2020, according to Forbes . With this rapid expansion comes even fiercer competition for market share, and the businesses that stand out are the ones that don't just stay relevant — but accelerate their innovation. Whether it’s through improved retention strategies, AI-powered personalization, or globalization, subscription businesses must stay agile and forward-thinking.?

What will your business do to stand out in this booming market?

At Recurly, we’ve made it our mission to help brands navigate, scale, and thrive in the subscription economy. We've long recognized that navigating the complexities of the landscape requires more than just staying the course — it demands anticipation. With that, I’m excited to invite you to Subscription Sessions: Get Ahead of What’s Next , our free virtual conference happening on November 13th.?

“Whether you’re wanting to get ahead of global payments, managing churn, or driving subscriber engagement, Subscription Sessions is a unique chance for merchants to learn from real-world examples and connect with experts who have navigated the same challenges,” said Nick Naso, Chief Revenue Officer at Recurly. “We want to give you the insights to help you drive growth, improve retention, and stay competitive in this evolving market.”

Our third annual Subscription Sessions, this one-day event is designed to provide actionable insights into what’s next for the industry, featuring leading voices from top brands like Paramount+, Worldpay, Beatport, and CNBC. You’ll gain practical strategies to refine your subscription model, improve retention, and explore new markets — all from the comfort of your laptop.

Here’s what you can expect:

1. Hear from subscription experts on upcoming trends.

To kick off Subscription Sessions, we’ll dive into the key trends impacting subscriber behavior in the coming year. From AI-powered technology to the growing demand for personalization, we’ll uncover what forces are shaping the industry — and how you can leverage technology to stay ahead of the competition.

2. Discover what subscribers really want.

At the end of the day, what matters most isn't having the largest team or the latest technologies — it's understanding your customers and knowing what they truly want. In our interactive focus group panel, you’ll get an inside look into what challenges customers are facing, what features they love, and what experiences they’re looking for in your subscription. Don’t miss your chance to get a front-row seat to the conversations that will help you shape a more loyal and engaged subscriber base.

3. Get the blueprint for a successful subscription launch.

Thinking about launching a new subscription program or scaling your existing one? Whether you’re considering new pricing strategies or adding new product offerings, our fireside chat will guide you through all the challenges, intricacies, and opportunities that come with launching a new subscription service. Join us as we bring in an industry expert to ensure you have all the tools you need for success.?

4. Learn how to drive subscriber engagement.

The key to a thriving subscription business is not just acquiring new customers, but keeping them engaged. According to Gallup , “Fully engaged customers represent a 23% premium in share of wallet, profitability, revenue and relationship growth over the average customer.”

So how do you keep your subscribers’ attention? Our panel of industry experts will share proven strategies for interacting with subscribers and adding value at every touchpoint. You’ll discover how to effectively communicate price changes, personalize experiences, and re-engage those at risk of churn, ensuring your subscribers stay with you every step of the way.

5. Navigate the challenges of global expansion.

Expanding your subscription service internationally presents an incredible opportunity for growth — but it doesn’t come without its roadblocks. Payment gateways, localization, preferred payment methods, and tax compliance are just a few challenges to consider before going across borders. Luckily, our panel of experts, including speakers from Worldpay and Paramount+,? will help you navigate these hurdles with confidence.

6. Network with the best in the industry.

With over 2,000 past attendees and past speakers from brands like Condé Nast, Alaska Airlines, and The Guardian, this is your opportunity to learn from the brightest minds in the industry. You’ll be able to participate in a live virtual chat throughout the day, allowing you to connect and engage with fellow professionals and industry experts.?

Save the Date

Date: November 13th, 2024

Time: 10 AM GMT | 10 AM PST

Location: Virtual (Attend from anywhere)

Register now to secure your spot for the industry event of the year! If you can’t join us live, don’t worry — register anyway and we’ll send the recordings straight to your inbox.?

This event is more than just an opportunity to discuss what’s next — it’s a reminder that the future of subscriptions is happening now. Don’t miss this chance to gain expert insights and actionable strategies to future-proof your business into 2025 and beyond. Looking forward to seeing you there!