Future-Proof Your Career: The Art of Pivoting in Digital Technology

Careers in digital technology and transformation are full of potential, especially in a country like South Africa, which is brimming with challenges that need creative, tech-driven solutions. But building a career in this space isn’t without its hurdles. Many professionals encounter a lack of true technology leadership, a culture that prioritizes politics over performance, and individuals in senior positions who may lack the skills or vision to drive innovation. These challenges can make it tough to thrive, even for highly skilled and motivated people.

Despite these realities, it’s entirely possible to build a fulfilling career in digital technology. The key lies in learning how to pivot. Pivoting doesn’t mean abandoning your path every time you encounter a roadblock; it means adjusting your direction thoughtfully, learning new skills, and finding ways to navigate the realities of the workplace. A well-timed pivot can open up opportunities you never expected and help you build a career that aligns with your goals and values.

Here’s how to plan for career pivots, overcome the challenges in the South African tech landscape, and set yourself up for long-term success.

Start With a Vision, But Stay Flexible

When you begin your career, it’s important to have an idea of where you’d like to go. Do you want to be a technology leader, an entrepreneur, or a specialist in a particular field like data analytics, artificial intelligence, or software engineering? Having a long-term goal gives you direction, but it’s equally important to stay flexible. The industry changes fast, and you may find yourself exploring opportunities you didn’t originally consider.

At the same time, be realistic about the challenges you might face. South Africa’s corporate world often rewards seniority over talent, and innovation can be stifled by politics. But don’t let that discourage you. Use your early career to gain as much experience as possible and build a strong foundation for when the time comes to make your move.

Commit to Lifelong Learning

If you want to succeed in digital technology, you must never stop learning. The tools, platforms, and methods we use today may be outdated in a few years. The difference between those who thrive and those who get stuck often comes down to a willingness to learn and adapt.

There are excellent resources to help you stay ahead. Platforms like Coursera, Udemy, and even local organizations like WeThinkCode_ and CodeSpace offer opportunities to learn new skills and technologies. Focus not just on technical skills but also on areas like innovation, strategy, and leadership — the kinds of skills that will set you apart in an environment where these qualities are often lacking.

Remember, every course you complete or skill you master is an investment in your future. It gives you the confidence to pivot when needed and positions you as someone who can adapt to change.

Develop Broad and Deep Skills

To stand out in an environment where leadership and innovation are often lacking, you need both depth and breadth in your skillset. Depth refers to becoming an expert in a specific area, such as cloud computing, cybersecurity, or data science. Breadth, on the other hand, refers to having a general understanding of a range of complementary skills.

For example, if you’re a software engineer, you might be an expert in Python or JavaScript (depth). But if you also understand project management, business processes, and how to collaborate effectively across teams (breadth), you’ll be far more valuable to any organization. Breadth is particularly important where many organizations lack the leadership to integrate technology into broader business strategies.

This combination of depth and breadth allows you to adapt more easily to new roles, whether you’re moving into leadership, shifting industries, or starting your own venture.

Navigate Corporate Politics With Care

One of the biggest frustrations in the tech industry is the presence of corporate politics. This often looks like senior leaders prioritizing their own interests over the success of the organization or overvaluing individuals who lack the skills to drive innovation. It’s frustrating, but it’s also a reality many of us have to deal with.

The best way to navigate this is to focus on what you can control. Build strong relationships with people who genuinely support your growth. Deliver consistently high-quality work that speaks for itself. And be strategic about how you position yourself. Align yourself with people and teams who are committed to results, not politics.

If you find yourself stuck in an environment that stifles your growth, don’t be afraid to pivot to an organization or role where you’ll be better supported. Just remember, this kind of change often takes planning and patience.

Build Your Network

Success often depends on who you know. A strong professional network can help you find new opportunities, gain insights into different roles and industries, and connect you with mentors who can guide your career.

Building a network isn’t about schmoozing or superficial connections. It’s about forming genuine relationships with people who share your interests and values. Attend industry events, join online forums, and don’t be afraid to reach out to someone you admire. Often, a simple conversation can lead to unexpected opportunities.

Also, remember that networking is a two-way street. Be generous with your time and knowledge. If you can help someone else along their journey, do it. In an industry where talent and leadership are often lacking, contributing to a culture of support and collaboration can make you stand out.

Be Ready to Lead

One of the biggest opportunities in South Africa’s digital tech space lies in the need for strong, visionary leadership. If you’ve ever been frustrated by a lack of innovation or direction in your workplace, consider this: you could be the one to change it. Leadership isn’t reserved for people with fancy titles. It’s about stepping up, taking ownership, and finding solutions, even when others are stuck in outdated ways of thinking.

This could mean volunteering to lead a project, mentoring junior colleagues, or even starting your own venture if the environment you’re in isn’t conducive to growth. Leadership isn’t always easy, but it’s one of the most effective ways to rise above the noise and make an impact.

How to Plan for a Pivot

If you feel ready to make a change in your career, here are some steps to help you do it thoughtfully and effectively:

1. Evaluate Your Current Role: What do you like about your job? What’s holding you back? Understanding your current situation is the first step toward deciding where to go next.
2. Research Opportunities: Look into industries or roles that excite you. For example, South Africa’s fintech and AI sectors are growing rapidly and need innovative thinkers.
3. Invest in New Skills: Identify what’s required for the next step in your career and start building those skills. Whether it’s a technical certification or leadership training, focus on areas that will set you apart.
4. Build Your Network: Talk to people who are already in the roles or industries you’re interested in. Their insights can help you plan your transition and avoid common pitfalls.
5. Take Small Steps: Before making a big leap, test the waters. Volunteer for new projects, take on freelance work, or attend workshops to explore your options.
6. Be Patient: Career pivots take time. Don’t rush the process — trust that the work you’re putting in now will pay off in the future.

Final Thoughts

Building a career in the digital technology and transformation space comes with unique challenges. But it also comes with incredible opportunities for those willing to adapt, learn, and lead. By focusing on lifelong learning, building versatile skills, and staying open to change, you can overcome the frustrations of corporate politics and limited innovation.

Remember, your career is yours to shape. If the environment you’re in doesn’t support your growth, don’t be afraid to pivot. Whether it’s moving into a new role, learning new skills, or starting something of your own, every step you take brings you closer to the career you want.

Here’s to navigating the twists and turns of your career with resilience, purpose, and the determination to leave a mark in the tech space.

#Leadership #WomeninTech