??Future-Proof Your Business: Sustainability, Legal Tactics & Tech Innovation in This Week's Newsletter #6

Welcome all!

In my latest newsletter, I cover a range of topics from eco-friendly advertising to startup legalities. Dive into the banking revolution ignited by Chase Bank, EU laws' effects on big tech, and German marketers' advancements in adtech independence. Explore 谷歌 's post-cookie venture and insights from Nobel laureate Daniel Kahneman. I also discuss privacy advancements and Q1 2024 regulatory dynamics. Stay tuned for more on these important subjects.

??Happy reading!

?Most relevant digital news and key takeaways?

??Chart of the week

Allison Schiff (link in adexchanger)

Key takeaways: data privacy laws are increasing in the US and the ad industry needs to comply. IAB Tech Lab is working on standards and frameworks to help the industry comply.

Joanna Burton , thank you for sharing this article.?

?

??Expert insight of the week

Harikesh Nair

?(Link to post)

What can be learned from the chart? Marketers are having a tough time tracking ad success because of privacy rules and a mix of old and new media. This is bringing back a method called Marketing Mix Models (MMM) to analyze marketing effectiveness overall.

? ?An espresso…

1. Advertising's Carbon Footprint: Sharethrough's GMP+ Offers a Greener Approach
2. Stuck in Startup Legal Limbo? Find the Perfect Fit: Interim Counsel, Law Firms, or LaaS?
3. Banking Revolution: Chase Bank Turns Your Spending Habits into Cash with Targeted Ads
4. Will New EU Laws Deliver? Investigations Target Big Tech, But Questions Remain
5. Breaking Boundaries: German Marketers Embrace Adtech Independence from Big Tech
6. Post-Cookie Era: 谷歌 Unveils Clean Room Data Oasis
7. Nobel Prize Winner Daniel Kahneman's Posthumous Interview: Insights from the Author of 'Thinking, Fast and Slow
8. Privacy Progression and Regulatory Dynamics: Key Insights from Q1 2024

??More details??

?? ??Most relevant digital news and key take-aways

1.) Recent research has spotlighted environmental issues within the advertising sector, revealing substantial CO2 emissions stemming from "made for advertising" (MFA) websites and problematic ad placements. Sharethrough's introduction of GMP+ addresses these concerns by providing advertisers with protection from such placements while preserving advertising effectiveness. This innovative solution signifies a step forward in mitigating the industry's carbon footprint and promoting sustainability in digital advertising practices. (Link to post)

Happy to spread this message for Brian O'Kelley .

2.) Regulatory issues such as the Digital Markets Act (DMA) or Digital Services Act (DSA) require legal guidance. However, choosing the appropriate legal service for each situation can be challenging. Before establishing an in-house legal department, startups often encounter the difficulty of effectively meeting their increased legal needs. Interim counsel offers immediate advice without the need for permanent hiring, while traditional law firms provide expertise for complex challenges. Legal as a Service (LaaS) combines the expertise of former in-house counsel with modern technology for holistic legal solutions. Each option has its benefits and considerations, making it crucial to choose based on the startup's specific needs and circumstances. (Link to post - it’s in German)

Thank you, Maxim Letski , for bringing this up.

3.) Chase Bank is launching a new program called Chase Media Solutions that will allow retailers to target ads to Chase's 80 million banking app users based on their spending habits. This is a big deal because it gives Chase a new revenue stream and retailers a more targeted way to reach customers. It could also lead to more people using Chase's banking app as a one-stop shop for financial and other services. However, the success of this program depends on Chase being transparent with customers about how their data is being used. (Emarketer )

4.) The EU is stepping up enforcement of its recently implemented Digital Services Act and Digital Markets Act with investigations into major technology companies.

Focus areas: The DSA targets harmful online content, while the DMA aims to create a fairer digital market by regulating gatekeepers like Google and Facebook.

Investigations launched: Google, Apple, Meta and others are being investigated for potential violations of these new regulations.

Open questions:

• Some experts believe political pressure may be influencing the enforcement actions.
• Others raise concerns about the rapid implementation and potential for unintended consequences, such as censorship under the guise of tackling misinformation.
• The effectiveness of the DSA in addressing misinformation for the upcoming EU elections remains unclear.
• Investigations suggest 谷歌 , 苹果 , and Meta might not be fully compliant with DMA regulations, and the overall success of the DMA hinges on whether it truly increases competition.

This increased activity highlights the EU's focus on regulating Big Tech, but questions remain about the long-term effectiveness and potential drawbacks of these measures. (EURACTIV )

Thank you, Júlia Tar , for sharing.

Thank you to Lazar Radic and Julian Jaursch for your comments.

5.) German marketers are shifting towards more efficient marketing strategies while reducing reliance on Big Tech. Although 谷歌 remains prevalent, marketers are diversifying their Adtech stacks for flexibility. Increased competition among SSPs is driving better prices, while small adjustments optimize marketing offerings. Collaboration between media houses is enhancing cross-platform advertising capabilities, signaling a move towards greater autonomy and adaptability in digital advertising. (Adzine - it’s in German)

Thank you, Alexander Peischl , Matthias Hanau , Alexander Vo? and Tibor Gaddum , for sharing your insights.

6.) As programmatic advertisers brace for a post-cookie internet era, 谷歌 is introducing its clean room collaboration, poised to pave the way for fresh data avenues within the ad tech ecosystem. (Link to post)

7.) Following his passing, a captivating interview surfaced featuring Nobel Prize laureate Daniel Kahneman, renowned author of the thought-provoking book "Thinking, Fast and Slow". (Link to the interview)

Thank you, Duccio Vitali , for sharing this.

8.) In Q1 2024, according to Romain Gauthier , CEO of Didomi , notable privacy advancements emerged:

• Paywalls prompted discussions on consent and data worth, affecting internet dynamics.
• The Digital Markets Act led by the EU impacted large platforms like 谷歌 , prompting adaptations in data handling and processing.
• The CJEU ruling on the IAB TCF vs. Belgian DPA case clarified consent standards, reinforcing the TCF.

Looking ahead to Q2, companies may shift towards server-side tagging, privacy tech adoption, and improved consent practices to navigate evolving privacy landscapes. (Link to post)

Thank you, Romain Gauthier , for sharing your insights.

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