?? The Future of Personalization—Powered by Commerce ???

Personalization has long been the holy grail ?? of consumer engagement for brands. However, most personalization efforts fail to bridge the critical gap between consumer intent and real-world purchase behavior. At Grivy, we believe true personalization can only occur when brands understand who their consumers are ??and what they buy ?? —particularly in offline retail environments where most transactions take place.

This category update explores the concept of Commerce-led Personalization ????, a transformative approach to connecting identity-driven insights with offline purchase data to create truly personalized consumer experiences that drive measurable business outcomes.

?? The Personalization Problem: A Gap Between Data and Reality

• ?? The Rise of Personalization: Digital tools have enabled brands to engage consumers with targeted ads ??, but these efforts often stop at clicks or digital engagement.
• ??? The Offline Blind Spot: For most brands, the majority of sales occur offline ??, yet the data from these interactions rarely informs personalized campaigns.
• ??♂? Disconnected Ecosystems: Current marketing solutions fail to integrate offline sales data into real-time decision-making, leaving brands unable to connect the dots between consumer intent ?? and actual purchase behavior.

?? Introducing Commerce-led Personalization

Commerce-led Personalization is a groundbreaking approach that unites first-party consumer identity data ???? with offline purchase behavior ???, enabling brands to:

1. ?? Understand Real Consumers: Gain insights into who is purchasing their products, where, and how often.
2. ?? Activate Personalization at Scale: Design campaigns triggered by purchase behaviors such as replenishment needs or brand switching.
3. ?? Drive ROI: Achieve measurable business outcomes by focusing on actions tied directly to sales.

?? How Commerce-led Personalization Works

Commerce-led Personalization is enabled through three core capabilities:

1?? Data Integration: Connecting the Dots

• ?? Who They Are: Leverage first-party data from loyalty programs, QR code scans ??, and digital interactions.
• ?? What They Buy: Integrate purchase data from modern ?? and general trade channels ???, powered by smart QR codes and retail partnerships.

2?? Activation: In-Moment Messaging

• ?? Location (e.g., shoppers near stores).
• ?? Timing (e.g., replenishment reminders).
• ?? Retail Preferences (e.g., specific store promotions).

3?? Measurement: Closing the Loop

• ?? Track Performance: Measure the success of campaigns by linking digital engagement ?? to offline sales.
• ?? Optimize Continuously: Gain insights for better campaigns in the future.

?? Case Studies: Commerce-led Personalization in Action

?? Case Study 1: Driving Repeat Purchases for a Beverage Brand

• ? Challenge: Boost repeat purchases in general trade stores ???.
• ?? Solution: Use Grivy’s smart QR codes ?? to link offline purchases with digital campaigns offering replenishment coupons.
• ?? Result: 15% increase in repeat purchases within three months ??.

?? Case Study 2: Maximizing ROI for a Snack Brand

• ? Challenge: Reduce churn and improve loyalty among frequent buyers ??.
• ?? Solution: Combine purchase data with location targeting for in-moment offers ??.
• ?? Result: 12% sales uplift ?? and stronger loyalty ??.

?? The Business Impact of Commerce-led Personalization

1. ?? Higher Engagement: Relevant, personalized campaigns.
2. ?? Improved Sales Uplift: Real-time activations drive results.
3. ?? Stronger Loyalty: Consumers feel valued with tailored offers.

? Why Now? The Urgent Need for Commerce-led Personalization

As privacy regulations tighten ?? and cookies phase out ???, brands must shift to first-party data ??. Commerce-led Personalization ethically collects data while delivering tangible ROI ??.

?? How To Lead the Way

Commerce-led Personalization is enabled through:

• ?? Smart QR Code Solutions: Bridging offline and online data.
• ?? Retailer Partnerships: Integrating data across trade channels.
• ?? In-Moment Messaging: Reaching consumers at the right time.

?? About us

Grivy empowers brands to embrace Commerce-led Personalization and unlock growth ??.

• ?? Identify Consumers: Know who they are and what they buy.
• ?? Deliver Personalization: Create experiences that matter.
• ?? Lead the Future of Personalization.

Let’s build the future together.