- Q. How significant a change will I experience when I change perception providers in terms of the results I get? A: Our experience in that changing perception providers can bring fresh insights and innovative methodologies to your data analysis. A new provider may introduce advanced tools and techniques that can offer deeper and more actionable intelligence, potentially leading to enhanced strategic decisions and improved stakeholder engagement.? Our clients have been highly satisfied with the change and the results. Happy to provide the "Top Ten Reasons To Change Perception Providers" if helpful.
- Q: What are the key considerations when selecting a new perception partner? A: The key considerations should focus on business, strategy and Investor Relations expertise, technological capability, and alignment with your strategic goals. Selecting a reputable partner can significantly enhance the quality of your perception studies, providing you with reliable, comprehensive data that supports informed decision-making and effective strategy formulation.
- Q: Why do you call your perception solution Investor Intelligence?A: We call our solution "Investor Intelligence" to emphasize its strategic focus on providing deep insights into investor behaviors, preferences, and expectations. This targeted approach helps companies align their strategies with investor needs, potentially leading to improved investor relations and stock performance.? We have had very strong feedback with this approach.
- Q: Is it a best practice to compare current perception study results to prior historic results? A: The velocity of holders or prospects in such that it is highly unlikely you will get a comparable set of respondents study over study, so as a result, the results are not comparable at all. Additionally, while comparing current results with historical data could provide insights into trends, it may also lead to confirmation bias, where companies only focus on data that supports their pre-existing beliefs or strategies. This approach can ignore emerging trends or changes in stakeholder attitudes, potentially harming responsiveness and adaptability.
- ?Q: Is comparing my perception study results to others in the sector useful or even meaningful? A: Comparing with sectoral peers can be misleading as the companies differ significantly in size, market reach, or strategy. Such comparisons might lead to inappropriate benchmarking and strategic choices that do not align with individual corporate goals or unique stakeholder expectations. A good example would be public companies in the same space but with different end market mixes or business mixes. We advise to focus on your own strategy and be aware of sector peers but not overly influenced by them in a perception context.
- Q: Are there a "right" list of non-financial factors for perception studies and have these changed since the pandemic and the introduction of generative AI? A: There is no universal "right" list of non-financial factors, which can complicate the assessment of what should be measured. Changes in societal values post-pandemic and technological shifts due to generative AI render most previous factors or their information outdated, requiring constant review and adaptation.
- Q. What is driving the inclusion of the geopolitical perspective of investors in perception studies?A: Including geopolitical perspectives offers a more holistic view of the factors influencing investment decisions. This comprehensive approach helps companies anticipate and mitigate risks associated with geopolitical shifts, ensuring more stable and informed strategic planning.
- Q: How have institutional investor valuation approaches changed since the pandemic and with the introduction of generative AI and how should that inform my approach to perception?A: The evolution in valuation techniques reflects a broader acceptance of diverse data sources and advanced analytics, enabling more nuanced and forward-thinking investment strategies. Embracing these changes can position your company as a leader in adopting next-generation technologies and methodologies, appealing to savvy investors.
- What is the best way to share the findings from a perception study with the chief communications and chief marketing officer in a way that we can develop an integrated plan?A: Effective sharing involves clear, structured communication and collaborative workshops that ensure all key officers are on the same page. This collaborative approach can maximize the strategic value of the insights, leading to cohesive and integrated strategies that enhance brand and market positioning.
- What types of changes are best-in-class companies making?A: Leading companies are adopting a dynamic, broader, and proactive approach to perception management, integrating cutting-edge analytics, stakeholder feedback and geopolitical intelligence into their strategic planning. These changes lead to stronger stakeholder relationships, enhanced reputation, and increased agility in responding to market shifts.
- Why include debt holders in perception studies, and what impact is that having on your clients?A: Including debt holders provides a more comprehensive understanding of the expectations and concerns of all financial stakeholders. This approach can lead to stronger financial strategies, enhanced trust and transparency, and potentially more favorable financing conditions.
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7 个月Thanks for sharing your insights Mark. A well run perception study can be eye opening for senior leaders and can unlock true value for companies when combined with other forms of market intelligence and investor analytics to inform strategy.