Future Of People Analytics: What Lies Ahead For Data-Driven HR?

In the last few years, we've seen incredible advances in data, analytics, and artificial intelligence (AI). While there is understandable concern about what this means for human jobs, I still believe this is an exciting time for businesses – and the people who work in them.

Intelligent, data-driven HR is transforming many aspects of how HR teams serve the people in their organizations. The technology is changing fast, too – faster than even I would have anticipated five years ago. That means how HR teams function in just a few years’ time will probably be very different again. But, even amidst this uncertainty, some things are crystal clear about the future of data-driven HR. Here are my top three predictions:

HR will have a unique role to play in this data- and AI-driven world

The proliferation of data analytics, IoT-enabled devices, and AI tools is only going to continue, and this will carry on impacting the way HR works, just like every other area of the business.

In this changing environment, the challenge for HR teams is to find a balance between technology (particularly automation) and the human role in the organizations of the future. I believe the biggest challenge facing HR teams going forward is not keeping up with technology and learning new skills like data analysis, it's finding the uniquely human place in the organization – and within the HR team itself.

Therefore, the HR teams of today need to be thinking about what HR will look like in the future, and this includes what exactly can be automated, and what can’t. They need to figure out HR’s contribution to the workplace of the future.

Personally, I don’t believe we’ll ever reach a point where the HR function is entirely redundant. But the role of HR will undoubtedly shift away from the more administrative tasks around people management (which can be easily automated in the future) to activities that help the organization meet its goals. It's vital that HR delivers real value and unique benefits that cannot be delivered by any other function in the organization.

When it comes to coping with automation, HR must lead the way

There’s no escaping automation. It’s therefore important for everyone, in every job and every industry, to consider the implications of our increasingly automated world, and how automation might affect their job and employment prospects over the coming years.  

For HR teams, this is particularly pertinent. Not only are HR professionals finding their own way in this new world, but they also have to equip the people in their organization with the essential skills for helping the business succeed in the future. So if you're an HR professional wondering how on earth to navigate these changes, don’t panic. These three steps will help you figure out your unique role in the organization and boost your personal development.

·        Consider the future of your job: Think hard about how much of what you do every day is repetitive and could potentially be done by intelligent algorithms or robots. It’s now possible to completely or partially automate many HR tasks. But the areas that computers still struggle with include creativity, problem-solving and connecting with people on a human level – all of which are vital skills in HR. These are the areas where HR can add real value to the organization, so it makes sense to develop your skills in these areas and reshape your job to do more of the things that robots or algorithms can’t. 

·        Become data-savvy: You don’t have to become a data scientist, but it’s important to have a good understanding of the possibilities of data and how it can help you solve problems, be more efficient and make your employees happier. Demonstrating that you can use data in original ways to solve key problems is a sure-fire path to success in the information age.

·        Make friends with your AI colleagues: AI is being adopted at an incredible rate. We can see that with the huge popularity of AI assistants like Alexa and Siri. This type of technology is fast becoming commonplace in our workplaces, too, which understandably makes people nervous. HR teams should be leading the way in embracing AI technology and showing how collaborating with AI systems can drive efficiencies and help the business succeed.

The future is bright for intelligent, data-driven HR

I've worked with so many different HR teams over the years, and, in my experience, the world of data and numbers isn't exactly what gets the average HR professional's heart racing. Most HR professionals go into the job because they're intrinsically people focused – they're interested in human interaction, not analyzing datasets. So, if you’re concerned, you need to become a data scientist to keep your job, you can relax. I believe the opposite is true.

The great news is that a lot of the AI and machine learning tools coming onto the market will allow us to automatically analyze HR data and generate valuable insights. With the machines taking care of the data analysis and insight generation, HR professionals can focus on what they do best: working with people.

Read more about how data and analytics are transforming every aspect of HR, and what this means for the future, in my book Data-Driven HR. It’s packed with real-life examples and practical ways HR teams can deliver maximum value in our increasingly data-driven world.

Thank you for reading my post. Here at LinkedIn and at Forbes I regularly write about management and technology trends. I have also written a new book about AI, click here for more information. To read my future posts simply join my network here or click 'Follow'. Also feel free to connect with me via Twitter, Facebook, Instagram, Slideshare or YouTube.

About Bernard Marr

Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a strategic business & technology advisor to governments and companies. He helps organisations improve their business performance, use data more intelligently, and understand the implications of new technologies such as artificial intelligence, big data, blockchains, and the Internet of Things.

LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent contributor to the World Economic Forum and writes a regular column for Forbes. Every day Bernard actively engages his 1.5 million social media followers and shares content that reaches millions of readers.