The Future of On-the-Go Energy

We’ve all experienced it, like a slow fog rolling in, dulling your focus and making every task feel just out of reach. For most of us, our instinct is to reach for another cup of coffee, hoping for that immediate jolt. In fact 48.4% of Americans choose to start their mornings with coffee?(1) It’s a comforting ritual with an inviting aroma, but it comes with it’s drawbacks- jitters, digestive issues, and the dreaded caffeine crash.

On the other hand, 14.2% of Americans opt for juice as their morning pick me up- a refreshing and hydrating start to the day. ?(1) The downside is it doesn’t always deliver that boost of energy we crave to get us through the day.

What if you could combine the benefits of both – the energy kick of coffee and the refreshing taste and benefits of juice? That was the idea behind DOLE Energy Delight?. Think of it as an energy drink for people who don’t like the taste of traditional energy drinks – no overpowering flavors or artificial aftertaste. Instead, it’s made with 50% fruit juice and boosted with 80mg of caffeine derived from natural green tea and enhanced with a Vitamin B complex for energy that lasts.?

As more consumers look for alternatives to traditional coffee and energy drinks, having a product that offers both a caffeine boost and refreshing taste sets you apart. Dole Energy Delight not only meets this demand but also taps into key trends in the beverage market:

1. Functional Beverages Are On the Rise: Consumers today are prioritizing health and wellness more than ever. They’re seeking out drinks that not only quench their thirst but also offer added benefits like steady energy and nutritional value. With its natural caffeine source from green tea and B vitamins for sustained energy, Dole Energy Delight checks both boxes.
2. Appeals to a Broader Audience: Unlike traditional energy drinks that target a specific, often younger demographic, Dole Energy Delight is a product with broad appeal. It’s perfect for anyone—busy professionals, students, parents—looking for clean energy without the crash. Plus, it’s ideal for customers who don’t enjoy the strong taste of coffee or the intensity of typical energy drinks.
3. Refreshing Taste Equals Repeat Purchases: Taste is a major driver of repeat business, and Dole Energy Delight doesn’t disappoint. With its refreshing, tropical flavor, it’s a beverage customers will reach for again and again. The unique blend of energy-boosting ingredients with a fruit-forward profile ensures your customers will keep coming back for more.
4. Quick Grab-and-Go Solution: Convenience is key in c-stores, and Dole Energy Delight fits seamlessly into the grab-and-go lifestyle of your customers. Whether they’re grabbing something before work or looking for an afternoon pick-me-up, Dole Energy Delight delivers quick energy in a delicious, easy-to-enjoy format.
5. Merchandising Versatility: Beverage space in the convenience channel is limited, that’s where the benefit of a shelf-stable solution comes in. While DOLE Energy Delight is best enjoyed chilled, it doesn’t require refrigeration, which lends itself to multiple merchandising opportunities.

As consumers preferences and needs evolve, so should your product offerings. DOLE Energy Delight? fills a void in the current energy drink market – providing a new way to fuel your day that meets the preferences of today’s consumers.