The Future of Omnichannel Targeting
Eyeota, a Dun & Bradstreet company
Eyeota is the global provider of addressable audience data for digital marketing. We are hiring!
Welcome to the latest edition of the Eye On The Industry newsletter!
We have previously been exploring the ways brands can maintain addressability in the new identity landscape. One of the strategies is to execute omnichannel targeting campaigns. Let's dive deeper.
New emerging media channels?that have never depended on third-party cookies, such as audio, social, digital out-of-home and more are representing growing opportunities for brands to reach relevant, engaged consumers.
Now is the time to tap into these channels as part of an holistic omnichannel targeting strategy. With the help of ID agnostic audience data, brands can deliver addressable campaigns and overcome the increasing complexity of fragmented channels by reaching consumers on all digital touchpoints, from browsers to mobile, audio, social, connected TV and digital out-of-home.??
So, what can you expect from this month's?Eye On The Industry Newsletter?
The recent news of Oracle discontinuing its audience segments has impacted many campaigns. We want to reassure you that our team is here to support your campaign strategies, performance and goals with alternative audiences.
We are here to support a seamless transition.
Explore New Targeting Guides To Drive Omnichannel Campaign Success
From driving awareness to engaging consumers in-market, our new "How To" Targeting Guides?contain the strategies you need to identify, reach and engage your audiences on the right channels.
The travel industry is expected to see a 6% growth in sales this year, reaching $314.57 billion. That’s over 50% more than the $208.44 billion that consumers spent in 2019. The bottom line is, despite the airline industry's recent challenges, consumers are still itching to travel.
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Download the How to Target Travel Audiences Guide to discover the data you need to reach audiences such as:
- Seasonal Travellers
- Travellers by Destination
- Budget / Luxury Holiday Spenders
- Frequent Travellers
- Travel Consumers by Brand Affinity
Want to Master Social Media Advertising?
Get your copy of the eBook now!
61.4% of the global population uses social media. This means your customers are expecting to see the brands they care about on these channels. To stand out in this competitive space, brands need to be able to identify and engage with the right audience, at the right time. With social media advertising spend expected to grow by 13.8% annually, it’s becoming even more important to adapt your strategy.
Download the How to Master Social Media Advertising eBook to get everything you need to know about driving campaign success on social media channels, including tips on building a robust audience targeting strategy
Contact the Eyeota Data Desk to get your free omnichannel targeting strategy!
领英推荐
Meet us at Upcoming Industry Events
Meet us at MAD//Fest
2 - 4th July, London, UK
Meet us at ATS Singapore
3rd July, Singapore
Meet us at DMEXCO
18-19th September, Cologne, Germany
Meet us at Programmatic I/O New York
24-25th September, New York, USA
The Data Desk team are on standby to support your omnichannel targeting needs. Get in touch with our Audience Specialists today to receive a complimentary?audience targeting plan.
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