The Future is Now: AI's Impact on Video Editing, Advertising and Influencer Marketing

AI News, Trends & Articles

1) Adobe Joins the Generative Video Race with New AI Features in Premiere Pro

• Adobe is developing generative video AI tools for its Premiere Pro editing suite, aiming to compete with OpenAI's Sora and other AI models
• The new features will include object addition, object removal and generative extend, enhancing video editing capabilities
• Adobe is incorporating AI ethics with Content Credentials to track and verify AI-generated content in videos

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2) New Generative AI Tools on Google Ads Set to Revolutionize Visual Advertising

• Google introduces generative AI tools for advertisers on YouTube, Gmail and Discover, enabling enhanced visual ad creation
• This AI functionality allows advertisers to generate images from text prompts, enhancing campaign effectiveness
• Advertisers can now efficiently produce diverse visual ads that better target and engage audiences

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3) Beyond Silicon Valley: Diverse U.S. Cities Emerging as New Hubs for AI Employment

• San Jose, Seattle and San Francisco top the U.S. cities for AI job growth in early 2024
• These cities offer significantly more AI jobs per capita compared to the national average
• AI job expansion in cities like Raleigh and Atlanta indicates a broadening geographic spread of AI-related employment opportunities

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Disruption, Web 3 & More

1) Instagram's New Frontier: AI Bots Mimic Influencers for Enhanced Fan Interaction

• Meta is developing "Creator AI" to allow Instagram influencers to interact with fans using AI bots that mimic their voice
• This initiative aims to reduce the workload on influencers by automating responses in DMs and possibly comments
• The AI bots will be trained using influencers' Instagram content to accurately represent their communication style

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2) Electric and Ready: Boston Dynamics’ New Atlas Robot Aims for Commercial Success

• Boston Dynamics retires hydraulic Atlas for an electric model aimed at commercial applications
• The new Atlas is designed to perform in diverse environments with advanced mobility and manipulation capabilities
• Humanoid robotics competition grows as Boston Dynamics aims to avoid a "humanoid winter" with practical, task-oriented designs

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3) WPP to Harness Google's Gemini AI for Next-Level Advertising Innovation

• WPP, the world's largest advertising group, partners with Google to use Gemini AI for ad production
• This collaboration will enhance ad creation, including voiceovers, scripts and product images for major global brands
• Key innovation areas include enhanced creativity, smarter content optimization, AI narration and hyper-realistic product visualization

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Reports and Research

The seventh edition of the AI Index report, released in 2024, is the most comprehensive to date, arriving at a crucial time when AI's impact on society is more pronounced than ever.?

This edition features expanded coverage of essential trends such as technical advancements in AI, public perceptions of the technology, and geopolitical dynamics surrounding its development, while introducing new estimates on AI training costs, detailed analyses of the responsible AI landscape, and a dedicated chapter on AI's impact on science and medicine. The AI Index report's mission is to provide unbiased, rigorously vetted, and broadly sourced data to help policymakers, researchers, executives, journalists, and the general public develop a thorough and nuanced understanding of the complex field of AI.

It’s a huge 502-page report but well worth reviewing!

Read Full Report Here

New Tools and Apps to Try

1) Captions

Discover the power of Al and create studio-grade videos in just a few taps

Read More Here

2) NewOaks AI

Engage leads and conversational appointments for your website, text SMS by ChatGPT and Claude

Read More Here

3) Chatsimple

AI Copilot for your website visitors

Read More Here

AI Image of the Week

This newsletter was created to empower you with the latest insights and developments that are reshaping industries and societies. If you are interested in learning more about the exponential disruptions taking place around the world and how Overabove can help your organization, please contact Deven Spear.

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