? Future Normal: Stealth Learning

? Future Normal: Stealth Learning

Every generation has its moral panic, and Tiktok has certainly triggered plenty of handwringing. But what if Tiktok was a force for good? A place where you wanted your kids to hang out, because it was a place of self-improvement. Where they learned things, at the same time as enjoying themselves.

That’s the provocative thought at the heart of this week’s journey into The Future Normal: Stealth Learning.

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The Normal

You go to school for a set number of years when you’re young. There’s a teacher. You follow a curriculum, designed to get you to pass a bunch of tests. You work on homework assignments largely independently. Grades are awarded by the teacher.


The Future Normal

Learning will become embedded in the platforms where people spend their time. It will be social. It will be visual. It will encourage participation. Chris Anderson defined the online learning environment as a giant global laboratory of ‘crowd accelerated innovation’.

That was back in 2010, before influencer culture, social media and the metaverse were omnipresent in people’s lives.

Now, learning is on the cusp of a new era: fun, immersive, rewarding. The boundaries between entertainment and education will blur. Did someone say ‘edutainment’? ;)


Instigators & innovators

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Roblox: the metaverse meets the school of life skills

The Economist reports that Roblox has 37 million daily players, including 3/4 of US children aged 9-12. Parents aren’t freaking out as the game platform is largely positive. Players can even learn about digital civility. Users can also create games themselves, learning everything from coding to community management. Some also make millions of dollars.

#LearnOnTikTok: infinite scrolling through 60-second ‘teachers’

You can learn a lot on TikTok, from cooking to beauty to languages to science. John Mayer shares guitar tips. No wonder the company leaned into this with its $50 million Creative Learning Fund.

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Assassin’s Creed - Discovery Tours

The main game sees players fight their way through quests. The Discovery Tours remove all the combat, allowing players to explore the historical environments and cultures of ancient Greece and Egypt. The producers have even included audio guides, similar to those found in museums.

Masterclass: the Netflix of celebrity online classes

If you’re going to learn, you might as well learn from the best. That’s the core idea behind the beautifully-shot, celebrity courses that Masterclass sells access to, for $180/year. Masters (aka ‘teachers’) include Gordon Ramsey, Serena Williams, Steph Curry and FBI negotiator Chris Voss.

Labster: science learning, without the mess

Labster creates virtual STEM lab simulations. Students can run a variety of high-tech experiments, from studies of bacterial growth to the biodiversity of an exoplanet. Science becomes risk-free, affordable and accessible.

J&J x Oculus: training surgeons in VR?

VR training is currently expensive, so is confined to specialist, high-value skills. But the results are promising: Johnson & Johnson found that 83% of VR-trained surgeons were able to perform surgery in a lab setting with minimal guidance, whereas none of the traditionally trained surgeons were able to do the same. What happens when Flight Simulators get even more realistic?


What if…?

You challenged yourself to create content that was entertaining first, educational second? 

You went to where people already willingly spend their time? Can you learn from those who know how to grab (and hold) people’s attention? 

You empowered people to learn from each other, rather than from a formal ‘teacher’? 

The virtual learning experience was faster, cheaper, safer and more effective than a physical equivalent? 


This newsletter (and upcoming book) is an attempt to explore what the world might look like as we leave the pandemic behind.

We'd love your feedback, tips and advice. Will new technologies and social platforms usher in a new era of learning? Or will we continue doomscrolling our way to the lowest common denominator?

Let us know by commenting below so that others can benefit from your insights.

Thanks for reading, and see you next week!

Henry

Maxwell Luthy

Plink! - Founder ?? Origami Air - Crew ??

3 年

Great roundup Henry Coutinho-Mason - though I was hoping you would reveal that doomscrolling was educational.

Andrea Kates

From Stuck to Scale (2025 book) | MIT 2025 Entrepreneur-in-Residence | fmr. Silicon Valley Tech CEO | Fellow, The Conference Board | HBR author | TED speaker | Breakthrough Business Growth - I get you UNSTUCK

3 年

Lou Pugliese and Chenyang Xu thinking of the big ideas

Brendon McNaughton

Co-Founder of Art Gate VR & Business Artist

3 年

Walking through art history in VR is a present day reality. If you were given a choice between a textbook or VR headset to learn about art, which would you choose? The cost of my art history textbooks in university were more expensive than a VR headset is today. https://jingculturecommerce.com/art-gate-international-virtual-reality-2021/

James Wallman

?? CEO, World Experience Organization ?? experience designer & strategist ?? keynote speaker, 2x TEDx ??? author, 2x bestselling books ?? futurist

3 年

What's so horrible about edutainment as a word??? Coming from someone whose surname is a portmanteau I think it's rough to have it in for other portmanteaus ?? I'm willing to discuss at length ;-)

Rob Tyrie

I help verticalize software companies fast. I am leading GTM adventures in AI, Insurance and iBanking. Building new and marvellous cloud apps and systems to make customers, advisors, and agents' live easier. AI ++

3 年

This simulation style of fun learning will work for any pattern of interest ... imaging teaching about racism or disease using assassin’s creed? Or on Fortnite? Henry can we chat? About This amplified by GSG. Cc Lauren Nignon

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