The Future of Music Tech
The way we consume music has rapidly changed in the last five decades alongside tech evolution and innovation.?
From the classic walkman, cassettes, CDs to iPods, and now Spotify, the music industry constantly adapts to the latest innovation trends.?
The future of the music industry has been transformed through digital disruption and accelerated technology implementation.
As we move towards a more revolutionized tech world, the music industry is stepping up its game.?
Last week, the world's first codable music video became available for Doja Cat fans.
The innovative collaboration between global superstar Doja Cat and Girls Who Code broke the internet with the sensational 'Doja Code.'
Girls Who Code is a leading non-profit tech organization that encourages young women to pursue technology careers.?
Doja Cat is a rising pop artist, with most of her songs dominating social networks such as Instagram and TikTok.?
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Doja's latest 'Woman' music video is the first interactive and codable video.
Using Python, JavaScript, CSS - fans and anyone keen to try it out - can code the music video by controlling the elements inside the video, such as the artists' nail colors, manipulating scenery, and even summoning the singer Doja Cat herself.?
This collaboration presents an enjoyable coding experience, encouraging broader awareness of how technology is being applied to wider industries and inspiring a new generation to learn to Code.?
Many of Doja's fans have tried Doja Code and refer to their experience as enjoyable – as they learn essential coding activities.?
On the other hand, this experience opens up a new future of technology implementation.?
The world has been slowly moving towards digitalization (Industry 4.0), and the prediction of tech innovation to be even more prevalent. This project opens a breakthrough towards integrating the music and technology industry.
Although programming language is the core component of every technology innovation we have these days, the term itself lacks visibility.
The Doja Code project enables users to experience how coding language was used as they experiment with JavaScript and Python.?
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This project marks the beginning of new tech innovation and evolution – as in the future, there will be more similar projects and campaigns that integrate daily life elements with technology.?
This project will encourage other music industries to step up their game and implement new tech innovations.?
One example is the global boyband group BTS, which recently jumped into?NFT?– an avenue for the music industry to enter the cryptocurrency community.?
They aim to sell the group's digital photo cards using NFT as the currency through their E-commerce platform called Weverse Shop.?
The chairman claimed to expand fan experience using cryptocurrency and introduce an?exciting integration between the music and fintech industries.??
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Do you think the Doja Code collaboration will start a tech-led music revolution?
Comment below!
Driving impact through strategic marketing & communications | Digital engagement & content expert
3 年This is such a great partnership to engage girls in coding and get them interested in what coding can do!