The Future of Mobility: Carsharing, EVs & Ride-Hailing Ads – Are You Ready?

Carsharing Boom: The $9.79B Market Shaping Urban Mobility

Sustainable transportation is reshaping cities, and carsharing is leading the charge. By 2030, the market is set to exceed 570,000 vehicles and generate nearly $9.79 billion in revenue. What’s driving this growth?

• Car-free zones, access regulations, and zero-emission mandates accelerating carsharing adoption.
• Intelligent fleet management and predictive maintenance improving efficiency and profitability.
• Growing interest in carsharing across airport services, residential areas, tourism, and luxury rentals.
• Favorable regulations, like designated parking, encouraging wider adoption.

Carsharing is becoming a core pillar of Mobility-as-a-Service (MaaS), aligning with zero-emission goals and efforts to cut congestion. As the auto industry undergoes its biggest transformation since the invention of the car, new business models, strategic alliances, and in-vehicle services present massive opportunities.

How will your business capitalize on mobility’s next frontier?

What does this mean for your organization, whether you are a legacy original equipment manufacturer (OEM), a disruptive startup, or a company positioned in between? Immense growth potential. To navigate this evolving ecosystem and capitalize on these opportunities, explore this edition of the Frost & Sullivan’s Growth Opportunity Newsletter.

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Smart & Sustainable Cities: How Shared Mobility is Changing the Game

As cities shift toward sustainability, shared mobility is becoming a game-changer in creating greener, more efficient urban spaces.

• How can shared mobility help reduce congestion? With more ride-hailing and bike-sharing services on the roads, cities can reduce private car use, cutting traffic and lowering emissions.
• What’s the challenge in managing growing fleets? As fleets expand, managing supply and demand efficiently becomes critical—while also ensuring safety, especially with kick scooters causing accidents.
• How can technology make urban mobility smarter? Digital solutions that share data across transport modes can help cities optimize traffic, reduce congestion, and improve how people move around.
• Why are start-ups essential to this change? New start-ups are developing innovative solutions to help cities better manage shared fleets, improve safety, and build a more sustainable transportation network.

Is your organization prepared for the upcoming transformation?

Do You See a Growth Gap in the Indian Electric Vehicle (EV) Market?

India’s electric vehicle (EV) market is surging, with over 650,000 EVs projected to be sold annually by 2030. However, charging infrastructure remains a key roadblock—creating both challenges and massive opportunities for businesses.

What’s Driving EV Charging Growth?

• Infrastructure Gaps: Rural areas and highways remain underserved.
• High Demand: EV adoption is rising fast, with 120,000+ electric cars sold in 2024 alone.
• Government & Private Sector Momentum: Policies and investments are fueling expansion.

Your Roadmap:

• Geopolitical Chaos: With the right strategic plan, diversify sourcing, strengthen local manufacturing, and streamline logistics to reduce dependencies on vulnerable trade routes and enhance cost efficiency.
• Transformative Megatrends: Implement a strategic approach to deliver cost-effective aftermarket solutions, address affordability, and align with evolving retail demands.
• Value Chain Compression: Adopt the right strategy to expand private labels, reduce reliance on national brands, and streamline operations for cost-competitive solutions.

How Will the 2025 Union Budget Drive India's Automotive Industry?

The Union Budget 2025-26 brings transformative changes, positioning India’s automotive sector for sustainable growth and innovation.

• How will tax reforms impact consumer demand? Higher disposable income could boost vehicle sales, especially for EVs and two-wheelers.
• What role do customs duty cuts play in EV growth? Reduced duties on critical materials will lower manufacturing costs and accelerate the shift to electric mobility.
• Can rural development boost vehicle sales? Strengthened rural incomes could increase demand for agricultural vehicles and small commercial models.
• What’s the significance of support for MSMEs? Easier credit access will enhance innovation and resilience across the automotive supply chain.
• How will PLI and FDI reforms affect the market? These measures will streamline manufacturing, improve efficiency, and expand financing options.

In conclusion, the 2025-26 budget sets the stage for a greener, more robust automotive ecosystem. Are you ready to capitalize on these changes?

Have You Tapped into the Ride-Hailing Advertising Market in North America?

As ride-hailing continues to dominate the streets of North America, a new advertising frontier is emerging that could give your brand an edge in the competitive market.

• How can mobile billboards boost your brand’s visibility? Ride-hailing cars are transforming into moving advertisements, reaching audiences in real-time, in prime locations, and across large areas.
• What makes in-app advertising a must in ride-hailing? With data-driven insights, you can target passengers more precisely, delivering highly relevant ads that increase engagement and drive conversions.
• How can you stay ahead of competitors in this booming market? Ride-hailing advertising is a rapidly growing space. Embracing these opportunities early allows your brand to be at the forefront of an untapped market.
• How do you measure success in ride-hailing advertising? With advanced tracking and analytics, businesses can optimize campaigns and see tangible results in real-time.

In conclusion, the North American ride-hailing advertising market offers a unique opportunity to engage with a dynamic, on-the-go audience. Are you ready to capitalize on this fast-growing trend?

Are You Focusing on the Growing Pickup Truck Market in North America?

The pickup truck sector in North America presents a unique opportunity for brands to connect with targeted demographics through tailored marketing strategies.

• Who are the key consumers in the U.S. and Canada? In the U.S., Generation X and rural residents seek durability and practicality, while in Canada, millennials in urban areas prioritize style and innovation.
• What features matter most to truck buyers? Consumers value real-world functionality, including towing capabilities, hybrid/electric options, and family-friendly features that balance utility with affordability.
• How can you build long-term brand loyalty? Focusing on cost-effectiveness, reliability, and personalization options can create a deeper connection with consumers, especially as economic pressures grow.
• What’s the best way to market to this audience? While traditional channels like TV and radio still play a role, shifting focus to digital platforms—especially social media and video content—will resonate with today’s tech-savvy truck buyers.

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