The Future of Marketing and Sales - How will you find your right prospect?

When it comes to the best way (or ways) to generate sales leads, or how to find new customers? Here are few ways

1) Social media: Facebook, Twitter, LinkedIn and Pinterest  is an  effective ways of generating  sales leads. However it requires constant updation  of content in different ways and performance monitoring

2) Online Discussions/Webinars, linking it to your website and campaigning it through customized emails to different groups, will help increasing the traffic and eventually generate leads as well.

3) Linking Free Downloads on Emerging Technologies or latest trends  in the website

4) Pinterest is a relatively simple social media platform that allows users to share images with one another.

5) Content Marketing: what is a good content ? In today's context nobody cares what you’re selling unless you have a good story that creates interest. Sell Success stories not the information.

6) Customer Referrals:  Dogs may be man's best friend. And diamonds may be a girl's best friend. But customer referrals are an organization's best friend. Introduce strategies where customer would like to refer, through which existing customer gets benefited.

7) Customer Reviews, Feedbacks and Testimonials are the fastest way to close  the deals.  When a normal  prospect or lead gets an opportunity to see loads of positive feedbacks or 5 star ratings from an satisfied customers about the product or about the company. He or she would not hesitate to spend money or would not be interested to look at other company products.

8)  Live Chat: Helps to hold the prospect and gives opportunity to build the database.

9) Mobile App: It’s the cold truth of marketing—no matter the quality of your campaign, it’s the delivery that makes it successful. To ensure your mobile app lives up to its ROI potential. Identify your core audience, you’ll  hit your sales target. Build an app which could reach your target audience. Which will in turn help you to understand your customers better.

10) YouTube Channel: Publish success stories of your customers in your channel.

By: Mohammed Samiuddin