?? Future of Marketing " The Human-Centered Content Approach "

? Always Remember "Optimize for Robots - Write for Humans"

● You don’t have to write your content for a robot in order to be properly optimized for your target keywords. Write for humans, while keeping your target keywords in mind, and not only will your rankings most likely be better than the alternative, humans will actually like your content.

? Optimize Content for Sementic search

● A great way to optimize content for semantic search is the use of topic clusters (basically pillar pages or TOFU pages), which creates visibility across the topic than just focusing on a specific keyword.

? Create a list of your top performing pages using analytics, this will help you knowing which content is attracting the most visitors is critical, because it tells you what those people are interested in.

* ( Remember that people who visit your landing page are human beings whose needs are defined when they visit your site )

? Link building process will continue improving rankings, only high-quality links that are relevant to your content, have good user engagement. This requires real human interaction. Hence, it is always a good idea to consider a human-first approach to earn links and think how these links will help you gain more visitors to your site.

? While writing the content, you should always focus on humans rather than search engines and provide them with valuable content.

? Another way to collect user behaviour data is to take a look at your bounce rate, especially the bounce rate of your landing pages. A high bounce rate is an indication that your visitors aren’t satisfied with your content.

? Have a look at your search term queries using analytics, you can integrate "keyword hero" with analytics and get the list of keywords data what users are looking for.

?  Optimizing content for Readability

● The prime factor of content ranking is user readability, I would highly suggest you to focus more on optimizing content not for search engines or keywords, but semantic search and user readability because it provides better visibility and help improve overall SEO.

? While writing the blog make sure that you don't use unrelated details just to make content longer and there is no need to repeat keywords over and over. Focus more on H tags and try to add keyword clusters so that if our core keyword doesn't rank for top priority keyword, we can make our keyword clusters rank for that particular page.

? Add Visuals

● If you want people to spend more time on your content, add visuals (Images/Video), but make sure you use a proper alt tags (For high visibility on Google image search). You can also add infographic to get authority links.