THE FUTURE OF MARKETING -DIGITAL MARKETING

From emblems to data science, digital marketing has evolved to suffice customers and brand needs. With the currently enhanced Human connectivity and fastened digital support, progress is knocking our doors more frequently. The old-school digital marketing panorama of paid media, SEO, content marketing, social media, community management is undertaking advanced dramatic expansions and modifications, switching over to innovations and technology.

THE ROLE OF AI

Search engine marketing generates hefty web traffic by purchasing advertisements on engines. Marketers pay per click (PPC) or every time their advert is displayed. A team is dedicated to deciding the platforms, risk factors, and prospective benefits that can happen. Traditional paid media manipulates artificial intelligence to automatically buy advertising space using data and determine the targeted audience and ads. AI automation provides a seamless, effective, and authentic approach to paid media within a reduced budget.

"$46 billion is expected to go towards programmatic advertising in 2018. It’s is predicted that 86% of total digital display ads will be presented through automation by 2020"

SEO & VOICE OPTIMISATION

With the inception of Siri, Alexa, Cortana, and Google Assistant, voice search is the current trend. Modernization has diminished the need to manually perform daily tasks. Consumers are adopting more humanely with this, leaving marketers with no choice but to operate with SEO and voice search. Rising notoriety is more likely to make this permanent, hands-free assistant will be then new normal.

"72% of people who own a voice-activated speaker state that their devices are often used as part of their daily routine"

"In 2017, Google announced a 95% accuracy rate on its voice recognition digital assistant"

"50% of all searches are expected to be voice by 2020"

CUSTOMISED CONTENT AND VIDEO

Conventional content with a personal authentic touch remains the key to customer engagement. Customization is at the vanguard of success right now. With the availability of data and in-depth consumer information, customized content is not just convenient, but 96% of marketers speculate that it enriches customer relations. Customers are attracted to choices simulating with their experiences. Experience relevant content leads to promising customer satisfaction and integrity. Above all, the quality of the generated content still holds crucial regard for digital marketing strategies.

Video content is augmenting immense traction as a form of content with widespread popularity. With live video, stories, and Instagram TV, more and more businesses are thriving in using video digital marketing. Marketers are going above and beyond to curate video content to pull more customer base compared to every other form of content. The recent 360-degree video content enables viewers to control their panorama and bestow a more engaging experience. Apart from this, virtual reality is enhancing the brand experience all the more.

"Virtual reality market is presumed to touch $22.4 billion worth by 2020"

SOCIAL MEDIA & INFLUENCERS

Influencer marketing equates to verbal marketing in 2020. People tend to trust people more than brands. Positive feedback about a product by an influencer, shoulders more anchor, and reliability. However, brands suffered to find the correct face to paint their brand with and promote the right message. AI has been resolving all this easy for influencers. AI performs an influencer-brand affinity analysis by scrutinizing through zillions of candidates in flashes based on stipulated qualifications. AI also moderates influencer-brand relationships predicting proper incentives to encourage influencers. It concedes an effective marketing process with limited resource-intensive, faster growth, a more satisfying customer experience, and a business relationship.

"In an industry often saturated with sensationalist talk around future technology, this should provide marketers and brands practical and actionable improvements to turnabout to digital marketing strategies"