The future of marketing is community building
Kishore Dharmarajan
Helping Brands Dominate Digital through Podcasts, Metaverse Marketing, AI & Content | CEO, SEO Souq | Founder, Digital Marketing Dubai (168K+ Members) | Baselook.com | iDhabi.com |
If you have been running ads on search engines and social media, you might have noticed how CPC is crawling up while conversions are slithering down.
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That's not an accident.
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All ad systems are bidding based.
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Meaning, when demand among advertisers go up and supply of attention is limited, a higher CPC is the only way forward.
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Imagine switching off all your campaigns this week and taking a peek at your analytics.
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Now, lets look at another bit of information.
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According to a survey by Confidant and Vytal, 51% of consumers value feeling part of a brand's community, and 53% are likely to try a brand recommended by their community, emphasizing the importance of community in consumer decision-making.
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This means that if you have a strong brand community you have a direct line to engaged audiences, reducing dependency on paid ads.
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Niche communities trust peer recommendations more than celebrity endorsements, making community-driven marketing more effective than traditional influencer marketing.
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We have seen that Brands which involve their community in product development (e.g., voting on features or naming products) build emotional investment, turning customers into long-term advocates.
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If you wish to explore a community development process, reach out to us. BTW, we have built the largest professional community in the region called Digital Marketing Dubai and we have 169,000 members.
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