Future of Loyalty Podcast - Discussing AI use in grocery loyalty with Andrew Mann and Anders Mittag

Welcome to the Future of Loyalty Podcast, with me, Tom Peace. Future of Loyalty are a series of informative and engaging podcasts with a laser focus on the emerging trends within the customer loyalty, engagement and CRM sector.

I invite industry leaders and subject matter experts to discuss future developments in customer strategy and all our discussions are focused on where the industry is going next. Our discussions are fuelled by a passion for new developments and innovations in the sector and we aim for about 20 minutes, perfect for your coffee break, lunchtime or your journey home.

In this episode I am joined by Andrew Mann of NorthBailey and Anders Mittag of Lobyco . Three grocery loyalty experts discussing the immediate challenges faced by the sector and how Loyalty programmes can help.

We first of all discuss the challenge created by the cost of living crisis and how many grocers have used member pricing to provide customers great value. We also talk about how member pricing also helps with declining penetration of programme usage...but has been challenged by the media and in the UK, government agencies as being unfair.

We then look at how grocers are utilising Generative AI to create bespoke content targeted at customers likes and Predictive AI to understand customers needs and deliver highly relevant offers. Grocers have been doing this very successfully for many years and we look at how they have been so successful.

Hope you enjoy the podcast!

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