The Future of LinkedIn Video: Key Updates and Strategic Insights

In 2025, LinkedIn is continuing its push on video. With a raft of new features and greater visibility of published videos, there's no question that video is the current format favourite. Here's what you need to know.

LinkedIn Video Evolves: A Standalone Feed on Desktop

LinkedIn’s push for video content continues as the standalone video feed, previously exclusive to mobile, makes its way to desktop. This change aims to streamline video discovery, though users may have to wait for a dedicated button. Initially, desktop users must navigate to the “Videos for You” section in their feed, mimicking TikTok’s vertical scrolling experience.

The desktop update follows LinkedIn’s trend of prioritising mobile-first features before bringing them to the wider desktop audience. Alongside this shift, video display sizes are also expanding, making them more prominent in feeds.

Mobile Video Gets an Upgrade: What’s New?

With LinkedIn’s preference for portrait-style videos, mobile users are now seeing vertical videos occupying the full screen. Additionally, a more prominent follow button aims to boost creator engagement by making it easier to connect directly from videos.

Another exciting update is the mini profile overview, which gives users quick access to a creator’s name, headline, follower count, mutual connections, follow/connect options, and their three most recent videos. This is a game-changer for personal branding, offering instant visibility without requiring users to leave the video.

Understanding LinkedIn’s New Video Analytics

Creators now have access to more detailed analytics, including watch time, which offers insights into how long viewers are engaging with content. Previously, a video “view” was counted after six seconds, but now creators can assess whether their audience is staying engaged.

This data is crucial for optimising content. If a video is two minutes long but the average watch time is just 10 seconds, it’s clear that adjustments are needed – either by making videos shorter or adding a compelling hook at key moments.

The Rise of Video in LinkedIn Search Results

Search is evolving on LinkedIn, with more videos now surfacing in search results. This means that optimising video titles, captions, and descriptions with relevant keywords could increase visibility. For professionals creating content around industry trends, thought leadership, or educational topics, this presents an opportunity to reach new audiences.

Going Live: The New Native Video Feature

A lesser-known but intriguing development is LinkedIn’s native live video, which allows users to record and post videos directly from their mobile devices. This feature, currently in testing on iOS, enables real-time video updates without the need for pre-recording or editing.

For those attending live events, conferences, or networking sessions, this tool can be a valuable way to share insights instantly. However, since there’s no clear way to distinguish these videos from regular uploads, we might not yet realise when we’re watching a native live video.

Getting Noticed: How LinkedIn Selects Videos for the Standalone Feed

LinkedIn’s curated video feed is still a mystery, but some patterns have emerged:

? Vertical format is preferred – Portrait videos dominate the feed.

? The message must be clear in the first 1-2 seconds – A strong hook keeps viewers engaged.

? Shorter videos perform better – Ideal length is 60-90 seconds.

? Better visibility for videos from pages – one theory is that company page videos have an increased chance of being added to the curated feed.

There’s also speculation that videos with high early engagement (likes, comments, or shares) may be prioritised. However, LinkedIn’s algorithm remains unpredictable, meaning that experimentation is key.

Video Creation Strategies: Maximising Engagement

With all these changes, what’s the best approach to LinkedIn video? Here are some expert insights from our recent livestream discussion:

? Start strong – Open with a direct statement or question to hook viewers instantly.

? Keep it concise – 60 seconds is often enough to deliver value.

? Incorporate movement – Walking or using props can make videos more engaging.

? Use captions – Since many users watch without sound, captions improve accessibility.

? Experiment & refine – Regularly check analytics and adjust content accordingly.

Final Thoughts: Adapt, Test, and Embrace Change

LinkedIn is evolving rapidly, and video is at the heart of its transformation providing numerous opportunities for professionals to build their brand.

The key takeaway? Test different formats, analyze performance, and stay adaptable. LinkedIn is making it clear: video is here to stay, and those who embrace it will reap the rewards.

?? This article was created from a Link?Ability [IN]sights livestream event with the help of AI. You can watch or listen to the event here.

Want to know more about leveraging video on LinkedIn to help you achieve your professional goals, visit linkability.biz and consider joining our members community.