The Future of LinkedIn Marketing: What You Need to Know
Kim Peterson Stone
Linkability.us Founder | Growth Strategist for Professionals Driving Business Success | Proven Systems for Sales & Brand Authority
LinkedIn is the world's largest professional networking platform, with over 800 million members. It's a powerful tool for businesses of all sizes to reach their target audience, generate leads, and close deals. But the landscape of LinkedIn marketing is constantly changing. New features are continually being added, and how people use the platform is evolving. So, what does the future of LinkedIn marketing look like?
In this article, I'll share my insights on the future of LinkedIn marketing. I'll cover three key trends shaping how businesses use LinkedIn, and I'll provide real-world examples of how these trends are playing out.
Video is becoming increasingly important on LinkedIn. A recent study by LinkedIn found that videos are 20 times more likely to be shared than text posts.
There are a few reasons why video is so popular on LinkedIn:
If you're not already using video on LinkedIn, I encourage you to start. It's a great way to reach a wider audience and engage with your target audience in a more meaningful way.
Here are three ideas to use video in your LinkedIn posts if you do not feel comfortable appearing on camera and have limited time and budget
Here are some additional tips for using video in your LinkedIn posts:
Buffer is a social media management company that has used video in a powerful way on LinkedIn. They create short, informative videos that teach people how to use social media effectively. These videos have been very popular on LinkedIn, and they've helped Buffer to connect with a wider audience of marketers.
HubSpot is a leading marketing software company that has used LinkedIn to grow their business. They use LinkedIn to connect with potential customers, generate leads, and build relationships with influencers. HubSpot's LinkedIn marketing efforts have been very successful, and they've helped them to grow their business by over 100% in the past year.
AI is also having a major impact on LinkedIn marketing . AI is being used to power a variety of features on LinkedIn, including:
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These are just a few examples of AI tools that can help you with your LinkedIn marketing. Many other tools are available, so it's important to do your research and find the ones that are right for you.
Here are some additional tips for using AI tools to improve your LinkedIn marketing:
As AI continues to develop, I expect to see even more ways to use AI to improve LinkedIn marketing. For example, AI could be used to personalize content recommendations, automate lead generation, and even predict sales opportunities.
Real-world example:
Salesforce is a customer relationship management (CRM) software company that uses AI to power its LinkedIn marketing campaigns. Salesforce uses AI to identify potential customers, target them with relevant content, and track their progress through the sales funnel. Salesforce's AI-powered campaigns have helped them to increase their sales by an average of 20%.
Thought leadership is becoming increasingly important on LinkedIn . To stand out from the competition, businesses need to be considered thought leaders in their industry.
There are a few ways to build thought leadership on LinkedIn:
Sprout Social, Inc. is a social media management company that has used thought leadership to grow their business. They regularly publish articles and blog posts on social media marketing, and they've also spoken at industry events. Sprout Social's thought leadership efforts have helped them to establish themselves as a leading authority in social media marketing, and they've attracted a large following of potential customers and partners. According to Sprout Social,?businesses marketing on LinkedIn generate 277% more leads ?on average than those engaged in Facebook marketing alone. Surveyed B2B marketers also said that LinkedIn is responsible for 80% of their social media leads.
The future of LinkedIn marketing is bright for those interested in taking advantage of the opportunities. With the rise of video, AI, and thought leadership, businesses have more opportunities than ever to reach their target audience and grow their business.
I'd love to hear your thoughts on the future of LinkedIn marketing. What trends do you think will be most important? What are you doing to prepare for the future? Please share your thoughts in the comments below.
Kim Peterson Stone is a three-time business founder, keynote speaker, and leading?LinkedIn strategist ?that has amassed a global following of over 225,000 on LinkedIn. Not only has she authored hundreds of articles on LinkedIn and become a verified thought leader, but she has helped her clients do the same.
Her B2B digital marketing agency,?Linkability, Inc. , has?helped many clients from Intrapreneurs and Entrepreneurs to Fortune 500 companies ?work smarter on LinkedIn by leveraging the art of surviving disruption. With her intimate knowledge of thought leadership, entrepreneurship, and global business communications, Kim uses creative and purpose-driven solutions to?develop a strong brand presence , generate targeted leads, and maximize online visibility for their clients.?
Kim has changed the lives of many, not by selling products but by?solving?problems, and she can teach you to do the same.
Are you looking to strengthen your LinkedIn strategy to stay ahead of your future career goals? Let us help –?reach out to us today!
Building Brand & Demand (B2B) for Predictable Sales Pipeline
1 年Great insights Kim Peterson Stone I especially notice Video content growing rapidly...
Webdesign | Digital Marketing | Lead Generation
1 年Very interesting! I like your take on this, thank you for sharing!
Freelance Language Editing/Copyediting/Content Editing
1 年Thank You _/|\_
Founder @ TrackMage | I help DTC ecommerce brands create memorable post-purchase experiences, foster repeat business, customer loyalty, boost sales and streamline ops with TrackMage.
1 年Great insights, Kim! Video and AI are indeed game-changers. Personally, I'm noticing an increase in personalized outreach - tapping into individual needs and interests.
Former Advertising Executive at daily monitor
1 年Agree.