Future Leader Spotlight: Eshani Sharma, W.P. Carey School of Business

I like to think that my expedition into the world of business began when I joined the Girl Scouts in 4th grade: it was the most wonderful time of the year – Girl Scout cookie season – but I remember there were so many other Girl Scouts on my block that year. Even in 4th grade, I knew that there were too many cookie suppliers, and not enough cookie buyers in my small neighborhood in Colorado Springs – and I had to get some respectable sales numbers since some of the proceeds would go back to our troop. So I did what any rational 4th grade Girl Scout would do, and began scoping out the locations that didn’t have any other Girl Scouts in them. Days later, when I had to go with my mom to my brother’s soccer practices where I usually sat in the grass making daisy chains to pass the time, I realized that somehow, I was the only readily available Girl Scout amongst the siblings of my brother’s teammates. That weekend, I willingly went to my brother’s club soccer tournament, cookie form in hand, and began selling to his teammates’ parents. I sold a hundred boxes that year, and thus was the start of my cookie selling empire. I had found my market, and I was its sole Girl Scout cookie supplier. As long as my brother kept playing soccer, I had a team’s worth of loyal customers year after year.

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